NATIONAL TRADE MARKETING MANAGER

Century Pacific Food, Inc.


Date: 22 hours ago
City: Pasig City
Contract type: Full time
Job Description

  • Develop and implement national trade marketing strategies to drive sales growth, brand visibility, and channel performance.
  • Align with Sales, Marketing, and Category teams to translate brand plans into effective trade programs and activations.
  • Manage trade budgets, pricing strategy, and promotional planning across all channels (General Trade, Modern Trade, eCommerce).
  • Analyze market trends, channel performance, and competitor activities to identify opportunities and improve execution.
  • Lead a team of trade marketing professionals and coordinate with field execution teams to ensure consistent implementation nationwide.

Qualifications

  • Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is an advantage.
  • At least 7–10 years of experience in trade marketing, sales, or brand/category management—preferably in FMCG.
  • Strong understanding of trade dynamics, shopper behavior, and channel-specific strategies.
  • Proven ability to lead cross-functional teams and manage large-scale trade programs and budgets.
  • Excellent analytical, leadership, and communication skills with a strategic and execution-focused mindset.

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