MID-MARKET ACQUISITION OFFICER

Bank of the Philippine Islands (BPI)


Date: 3 weeks ago
City: Manila
Contract type: Full time
  • The Mid-Market Acquisition Officer is accountable for supporting the Mid-Market Segment Head in developing acquisition strategies and plans to increase market penetration via new-to-bank or new-to- Mid-Market clients amongst the other segments. More specifically, size market opportunities, leverage on deep understanding of industry trends, customer insights & evolution, market behavior and manage client attrition.

Responsibilities

  • Responsible in the development of marketing strategies after conducting a thorough analysis of the marketing environment and preparation of specific marketing programs that will ensure the successful implementation of agreed strategies.
  • Responsible in the coordination with product and channel groups to ensure that program designs/concepts are aligned with the overall segment strategy.
  • Prepares the Marketing Program Proposal (MPP) to ensure that all cost components for various activities are captured and thereafter monitors spending to guarantee that expenditures are within agreed budgets.
  • Responsible in communicating the vision/objective of segment-initiated programs to ensure its timely, effective, and efficient implementation through the execution channels.
  • Monitors closely the results of marketing programs to ensure that there is timely and accurate feedback on what is and what is not effective; consequently, prepares post project evaluation reports to make sure that there is sufficient documentation on every marketing activity.
  • Responsible in the preparation of financial analysis in order to monitor profitability targets as well as budget setting purposes.
  • Analyses consumer, industry and competitive data in order to keep aware of the emerging trends, business opportunities and threats affecting the brand.
  • Performs other duties that may be assigned.

Qualifications

  • Bachelor’s degree graduate in Business Management/ Economics/ Marketing or related courses or MBA graduate.
  • At least 3-5 years in retail banking or any industry dealing with known customers, including the management of thereof. Ideally from industries such as financial products/services, retail, or fast-moving consumer goods, preferably in the areas of traditional/digital marketing, sales, branch banking or business development
  • At least 1 year bank experience.
  • Tech literate. Exposure to Analytics, Market Research, Customer Relationship Management (CRM) and loyalty
  • Highly proficient in using digital platforms, channels, and gadgets

How to apply

To apply for this job you need to authorize on our website. If you don't have an account yet, please register.

Post a resume

Similar jobs

Customer Marketing Manager

Bacardi, Manila
5 days ago
[Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]ResponsibilitiesIn this role you will be responsible for executing the customer marketing strategy for our Brands in the On-Trade, Off-Trade. Ecomm and D2C. Develop the Integrated Activity Planning (IAP) and budget process for all the channels...

Commercial Finance Analyst (Core Banking)

Maya, Manila
1 week ago
FP&AOur MissionOur goal is for everyone to make bolder choices with their finances.To get there, we're creating an all-in-one ecosystem of financial services for today's generation of goal-getters. That feat takes extraordinary people-those with the guts to challenge the way things are and transform them into something better.To be part of Team Maya is to be Bolder for Better.DescriptionOverview: An...

HR Director

Tap Growth ai, Manila
1 week ago
We're Hiring: HR Director! We are seeking a dynamic and experienced HR Director to lead our human resources department in Manila. The ideal candidate will be responsible for developing and implementing HR strategies that align with our business goals, fostering a positive workplace culture, and ensuring compliance with labor laws. Location: Manila, Philippines Work Mode: Work From Office Role: HR...