Mid-Market Acquisition Head

The Mid-Market Segment Head is accountable for the support in developing acquisition strategies and plans to increase market penetration via new-to-bank or new-to- Mid-Market clients amongst the other segments. More specifically, size market opportunities, leverage on deep understanding of industry trends, customer insights & evolution, market behavior and manage client attrition.

Responsibilities

• Responsible in the development of marketing strategies after conducting a thorough analysis of the marketing environment and preparation of specific marketing programs that will ensure the successful implementation of agreed strategies
• Responsible in the coordination with product and channel groups to ensure that program designs/concepts are aligned with the overall segment strategy
• Prepares the Marketing Program Proposal (MPP) to ensure that all cost components for various activities are captured and thereafter monitors spending to guarantee that expenditures are within agreed budgets
• Responsible in communicating the vision/objective of segment-initiated programs to ensure its timely, effective, and efficient implementation through the execution channels
• Monitors closely the results of marketing programs to ensure that there is timely and accurate feedback on what is and what is not effective; consequently, prepares post project evaluation reports to make sure that there is sufficient documentation on every marketing activity
• Responsible in the preparation of financial analysis in order to monitor profitability targets as well as budget setting purposes
• Analyses consumer, industry and competitive data in order to keep aware of the emerging trends, business opportunities and threats affecting the brand
• Performs other duties that may be assigned

Qualification

• Bachelor’s degree graduate in Business Management/ Economics/ Marketing or related courses or MBA graduate
• At least 5-7 years in retail banking or any industry dealing with known customers, including the management of thereof
• Ideally from industries such as financial products/services, retail, or fast-moving consumer goods, preferably in the areas of traditional/digital marketing, sales, branch banking or business development
• At least 1 year bank experience
• Tech literate
• Exposure to Analytics, Market Research, Customer Relationship Management (CRM) and loyalty
• Highly proficient in using digital platforms, channels, and gadgets