MID-MARKET ACQUISITION HEAD
Bank of the Philippine Islands (BPI)
Date: 9 hours ago
City: Manila
Contract type: Full time
- Accountable for supporting the Mid-Market Segment Head in developing acquisition strategies and plans to increase market penetration via new-to-bank or new-to- Mid-Market clients amongst the other segments. More specifically, size market opportunities, leverage on deep understanding of industry trends, customer insights & evolution, market behavior and manage client attrition.
- Responsible in the development of marketing strategies after conducting a thorough analysis of the marketing environment and preparation of specific marketing programs that will ensure the successful implementation of agreed strategies.
- Responsible in the coordination with product and channel groups to ensure that program designs/concepts are aligned with the overall segment strategy.
- Prepares the Marketing Program Proposal (MPP) to ensure that all cost components for various activities are captured and thereafter monitors spending to guarantee that expenditures are within agreed budgets.
- Responsible in communicating the vision/objective of segment-initiated programs to ensure its timely, effective, and efficient implementation through the execution channels.
- Monitors closely the results of marketing programs to ensure that there is timely and accurate feedback on what is and what is not effective; consequently, prepares post project evaluation reports to make sure that there is sufficient documentation on every marketing activity.
- Responsible in the preparation of financial analysis in order to monitor profitability targets as well as budget setting purposes.
- Analyses consumer, industry and competitive data in order to keep aware of the emerging trends, business opportunities and threats affecting the brand.
- Performs other duties that may be assigned.
- Bachelor’s degree graduate in Business Management/ Economics/ Marketing or related courses or MBA graduate.
- At least 3-5 years in retail banking or any industry dealing with known customers, including the management of thereof. Ideally from industries such as financial products/services, retail, or fast-moving consumer goods, preferably in the areas of traditional/digital marketing, sales, branch banking or business development
- At least 1 year bank experience.
- Tech literate. Exposure to Analytics, Market Research, Customer Relationship Management (CRM) and loyalty
- Highly proficient in using digital platforms, channels, and gadgets.
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