MID-MARKET ACQUISITION HEAD

Bank of the Philippine Islands (BPI)


Date: 3 weeks ago
City: Manila
Contract type: Full time
  • Accountable for supporting the Mid-Market Segment Head in developing acquisition strategies and plans to increase market penetration via new-to-bank or new-to- Mid-Market clients amongst the other segments. More specifically, size market opportunities, leverage on deep understanding of industry trends, customer insights & evolution, market behavior and manage client attrition.

Responsibilities

  • Responsible in the development of marketing strategies after conducting a thorough analysis of the marketing environment and preparation of specific marketing programs that will ensure the successful implementation of agreed strategies.
  • Responsible in the coordination with product and channel groups to ensure that program designs/concepts are aligned with the overall segment strategy.
  • Prepares the Marketing Program Proposal (MPP) to ensure that all cost components for various activities are captured and thereafter monitors spending to guarantee that expenditures are within agreed budgets.
  • Responsible in communicating the vision/objective of segment-initiated programs to ensure its timely, effective, and efficient implementation through the execution channels.
  • Monitors closely the results of marketing programs to ensure that there is timely and accurate feedback on what is and what is not effective; consequently, prepares post project evaluation reports to make sure that there is sufficient documentation on every marketing activity.
  • Responsible in the preparation of financial analysis in order to monitor profitability targets as well as budget setting purposes.
  • Analyses consumer, industry and competitive data in order to keep aware of the emerging trends, business opportunities and threats affecting the brand.
  • Performs other duties that may be assigned.

Qualifications

  • Bachelor’s degree graduate in Business Management/ Economics/ Marketing or related courses or MBA graduate.
  • At least 3-5 years in retail banking or any industry dealing with known customers, including the management of thereof. Ideally from industries such as financial products/services, retail, or fast-moving consumer goods, preferably in the areas of traditional/digital marketing, sales, branch banking or business development
  • At least 1 year bank experience.
  • Tech literate. Exposure to Analytics, Market Research, Customer Relationship Management (CRM) and loyalty
  • Highly proficient in using digital platforms, channels, and gadgets.

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