Marketing Operations & Technology Manager

The Manager of Marketing Operations & Technology supports the strategy and owns the execution of a global demand generation marketing technology stack, operations, and reporting. You will create and manage scalable processes for lead management, data analysis, the utilization of our marketing tech stack, and back-end operations while identifying areas of optimization in our marketing campaigns to maximize ROI.

You will support the Director of Marketing Operations & Technology in bringing the inriver demand generation engine to life. You will be the go-to marketing team member for insights on total pipeline generation performance from the global marketing team. You will also partner with the Digital Marketing & ABM Manager to support hands-on execution of email marketing campaigns.

This role requires a strong attention to detail, a passion for data-driven decision-making, and a collaborative mindset.

Roles / Responsibilities

Operational Execution:

• Lead the day-to-day utilization of our marketing technology ecosystem, ensuring its effective use across campaigns. Key technologies include Salesforce, Pardot, Google Analytics, 6sense, Inevent, and more.
• Create and update automation rules, form handlers, and processing programs needed to support evergreen marketing campaigns.
  
  
  

Inbound Lead Management:

• Own the process of managing inbound leads via marketing automation tools and ensuring they are correctly routed to appropriate next steps including SDR assignments, marketing nurture, and more.
• Take a proactive role in ensuring high quality contacts and MQLs receive timely and compelling outreach and marketing touches.
• Manage lead scoring and grading programs, ensuring accuracy and recommending updates based on lead performance over time.
  
  
  

Database Hygiene

• Manage process of timely imports of new batches of leads into Salesforce, ensuring data accuracy.
• Ongoing data reconciliations and database cleansing (duplicate records, incomplete records, etc.)
  
  
  

Reporting and Communication:

• Own daily, weekly, monthly, and quarterly marketing performance reporting and communication efforts, ensuring relevant stakeholders across teams are informed about campaign metrics and insights (by channel, region, and more).
• Collaborate with the entire marketing team to monitor and share insights on metrics such as pipeline generation, cost of new logo acquisition, campaign ROI, and more.
  
  
  

Email Execution

• Translate content and strategic inputs from marketing team stakeholder to build email programs using Pardot and Salesforce Engagement studio.
• Maintain email exclusion lists and partner with Digital Marketing Manager to ensure optimal list sends are pulled from our database.
• Generate and analyze email marketing reports; monitor KPIs and report on success.
  
  
  

Data Integrity:

• Ensure accuracy and reliability of data within marketing systems, enhancing segmentation and personalization efforts.
  
  
  

Measurement Framework:

• Partner with the Director of Marketing Operations to uplevel the inriver reporting and measurement frameworks to better assess the end-to-end impact of marketing spend from an Account-Based lens.
• Further develop our marketing attribution modeling to provide insights on marketing channel and campaign contributions to closed-won business and pipeline.
  
  
  

Technical Event Support:

• Provide technical support for external webinars and find ways to optimize the process, capture more sales leads, and drive more engagement.
  
  
  

Continuous Improvement:

• Contribute to the enhancement of marketing operations, identifying opportunities for automation and process refinement.
  
  
  

Vendor Management:

• Own the tactical coordination with marketing technology vendors and partners.
  
  
  

Background/Experience

• 3-5 years of experience in marketing operations or a related role.
• Experience using marketing technology platforms such as Salesforce, Pardot, and
• Google Analytics. 6sense and other marketing tools are a plus.
• HMTL, CSS coding experience a plus. BI data visualization tool experience a plus.
• Strong analytical capabilities to derive insights from data and make informed decisions.
• Meticulous attention to detail for accurate execution and reporting.
• Adept at working collaboratively with cross-functional teams and stakeholders.
• Ability to thrive in a dynamic, fast-paced environment and manage multiple tasks.
• Strong written and verbal communication skills for clear interaction across teams.
• This is a contractual position.
  
  
  

Inriver powers the entire product journey at every touchpoint. The composable inriver PIM solution, with built-in digital shelf analytics and integration capabilities, connects to your digital ecosystem with flexibility and ease so it grows as your company grows. With more demands on product data than ever before, B2B and B2C enterprises need a PIM solution that supports the entire product cycle, from sourcing to decommissioning and every stage in between.

Inriver helps brands, manufacturers, and retailers turn product information into strategic assets, maximizing profitability at every touchpoint for 1,600+ global brands. Headquartered in Malmö, Sweden, and with offices all over the world, inriver has a team of over 375 people ready to strengthen your product journey. For more information, visit inriver.com.