Marketing Officer

Role: Brand Executive for Tires

About the role:

• Responsible for brand sales targets
• Yearly/Quarterly brand campaigns above the line (digital, OOH, PR/Influencer strategy); creates the yearly marketing calendar
• Responsible for planning, executing, and reporting effectiveness of month-on-month brand plans
• Shares key learnings on executions and initiates pivots and changes to plans as needed
• Clearly reports correlation of brand campaigns to brand sales/performance
• Develops brand toolkits and brand book of key supported brands of the company
• Leads brand executions during key on-ground events (car shows, expo)
• Get a good understanding of consumers/users of the brand
• Works with field sales team to translate brand strategy to in-store
• Oversees and directs the business planning process in collaboration with several parties, including field sales teams, supply chain and forecasting, and creative and digital agencies.
• Shares key trends and learnings in the category/market
• Conducts trade checks once a month to get new learnings/validate learnings and insights as key input to brand plans
• Oversees brand websites and works with the creative team to update and revitalise the materials.
• Coordinates with suppliers and closes deals on final price of the assets

Qualifications:

• Bachelor’s degree in Marketing or any Business-related course
• At least 1-2 years of experience in brand management
• Excellent written and verbal communication skills
• Knowledgeable in doing brand design and strategy, creative strategy development
• A self-starter and is capable in navigating unstructured teams
• Strategic thinker with ability to adapt in changing environment
• Amenable to work on a face-to-face set-up