Marketing Management (Retail) - Supermarket, Scommerce

About The Team

Shopee Supermarket is Shopee’s in-house retail channel offering a wide selection of grocery and household essentials from top FMCG suppliers. As a trusted one-stop shop for everyday needs, we ensure competitive pricing, reliable fulfillment, and curated deals to provide users with a seamless and value-driven online grocery experience.

Job Description

The Marketing Manager is responsible for developing and executing data-driven marketing strategies to drive growth, visibility, and conversion for Shopee Supermarket’s retail assortment across onsite and offsite channels.

Duties And Responsibilities

• Strategize allocation of marketing investments to maximize ROI and meet business growth targets
• Plan and lead always-on and campaign-based marketing initiatives
• Identify and activate new traffic sources and partnership opportunities to expand reach
• Ensure strong visibility for priority SKUs across onsite assets (homepage, search, vouchers, banners, etc.) and offsite channels (Meta, affiliates, KOLs, etc.)
• Analyze campaign results to continuously optimize strategy and investment decision
• Collaborate closely with Marketing Operations for seamless execution of campaigns
  
  

Requirements

• Bachelor’s degree in Management, Business, Marketing, Advertising, or other related field.
• 1-2+ years of experience in e-commerce, digital marketing, advertising, brand management.
• Excellent communication, project management, and stakeholder management skills, with the ability to drive cross-functional collaboration and influence stakeholders at all levels.
• Self-starter with a strong problem-solving mindset and a passion for driving growth and impact.
• Familiarity with performance marketing channels (eg. paid search, social ads, affiliates) and CRM strategies is a plus.
• Proficiency in data analysis tools (eg. Excel, SQL, or similar platforms) is a plus.