Marketing Management (Retail) - Supermarket, Scommerce
Shopee
Date: 5 hours ago
City: Manila
Contract type: Full time
About The Team
Shopee Supermarket is Shopee’s in-house retail channel offering a wide selection of grocery and household essentials from top FMCG suppliers. As a trusted one-stop shop for everyday needs, we ensure competitive pricing, reliable fulfillment, and curated deals to provide users with a seamless and value-driven online grocery experience.
Job Description
The Marketing Manager is responsible for developing and executing data-driven marketing strategies to drive growth, visibility, and conversion for Shopee Supermarket’s retail assortment across onsite and offsite channels.
Duties And Responsibilities
Shopee Supermarket is Shopee’s in-house retail channel offering a wide selection of grocery and household essentials from top FMCG suppliers. As a trusted one-stop shop for everyday needs, we ensure competitive pricing, reliable fulfillment, and curated deals to provide users with a seamless and value-driven online grocery experience.
Job Description
The Marketing Manager is responsible for developing and executing data-driven marketing strategies to drive growth, visibility, and conversion for Shopee Supermarket’s retail assortment across onsite and offsite channels.
Duties And Responsibilities
- Strategize allocation of marketing investments to maximize ROI and meet business growth targets
- Plan and lead always-on and campaign-based marketing initiatives
- Identify and activate new traffic sources and partnership opportunities to expand reach
- Ensure strong visibility for priority SKUs across onsite assets (homepage, search, vouchers, banners, etc.) and offsite channels (Meta, affiliates, KOLs, etc.)
- Analyze campaign results to continuously optimize strategy and investment decision
- Collaborate closely with Marketing Operations for seamless execution of campaigns
- Bachelor’s degree in Management, Business, Marketing, Advertising, or other related field.
- 1-2+ years of experience in e-commerce, digital marketing, advertising, brand management.
- Excellent communication, project management, and stakeholder management skills, with the ability to drive cross-functional collaboration and influence stakeholders at all levels.
- Self-starter with a strong problem-solving mindset and a passion for driving growth and impact.
- Familiarity with performance marketing channels (eg. paid search, social ads, affiliates) and CRM strategies is a plus.
- Proficiency in data analysis tools (eg. Excel, SQL, or similar platforms) is a plus.
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