Marketing Lead - SPX Express
Shopee
Date: 1 week ago
City: Manila
Contract type: Full time
Job Description
- Develop comprehensive marketing strategies to promote SPX.
- Plan, execute, and optimize multi-channel marketing campaigns (digital, social media, email, offline, etc.).
- Manage budgets and allocate resources efficiently across campaigns; monitor and analyze campaign performance, providing insights and recommendations for optimization.
- Collaborate with creative teams or agencies to ensure compelling and consistent messaging.
- Conduct market research and competitor analysis to identify trends and opportunities in online/offline marketing channels.
- Stay up-to-date with industry trends and best practices in marketing, bringing innovative ideas to the team.
- Proven experience in marketing, preferably in the technology/e-commerce or logistic industry.
- Creative mindset with a focus on data-driven decision-making; able to develop innovative marketing plans.
- Strong understanding of digital marketing channels (SEO, SEM, social media, email, etc.) with expereince in driving sales through online marketing.
- Budget management and resource allocation experienceis a plus.
- Familiarity with offline marketing channels and tactics, including events, activations, and partnerships is a plus.
- Strong collaboration and communication skills, with the ability to work effectively with cross-functional teams and external partners.
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