Marketing Executive (Remote Role)

About Us:

Intercorp Solutions, a pioneering name in workplace biometric systems, is expanding its footprint to the vibrant market of Manila, Philippines. With a strong foundation in Singapore, we lead the industry with cutting-edge facial recognition technology and a comprehensive product lineup encompassing hardware, cameras, mobile apps, tablets, and cloud solutions. Our advanced enterprise biometric platform is designed to streamline management, enhance workforce data visibility, fortify workplace security, boost productivity, simplify payroll processing, and elevate safety standards across various industries. Our commitment to delivering cutting-edge software solutions empowers clients to achieve their strategic objectives. Join our dynamic team as we embark on this exciting journey of expansion in Manila.

Job Description:

We are seeking a dynamic and creative Marketing Executive to join our IT software development company. The ideal candidate will be responsible for developing and executing marketing strategies to promote our software products and services, drive lead generation, and contribute to the growth of our company. This role requires a strong understanding of IT and software development, along with a passion for marketing and communication.

Key Responsibilities:

• Develop and execute marketing strategies that align with the company's goals and objectives.
• Create and manage marketing campaigns to promote our software products and services.
• Conduct market research to identify target audiences and customer needs.
• Craft compelling marketing materials, including brochures, case studies, blog posts, and social media content.
• Manage and update the company website with relevant content and product information.
• Coordinate and execute email marketing campaigns to nurture leads and engage customers.
• Monitor and analyze the performance of marketing campaigns and make data-driven improvements.
• Collaborate with the sales team to ensure marketing efforts support lead generation and sales conversion.
• Organize and participate in trade shows, conferences, and webinars to promote our products and services.
• Support the development of branding and messaging for the company and its products.
• Stay up-to-date with industry trends, emerging technologies, and competitor activities to identify opportunities for growth.
• Provide regular reports on marketing activities and outcomes to management.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in marketing, particularly in the IT or software development industry.
• Strong understanding of software development and IT concepts.
• Proficiency in digital marketing, including SEO, SEM, social media, and email marketing.
• Excellent communication, writing, and copywriting skills.
• Familiarity with marketing tools and platforms (e.g., Google Analytics, CRM software, marketing automation).
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creativity and a strong eye for design and branding.
• Strong project management and organizational skills.
• Team player with the ability to collaborate effectively with cross-functional teams.
• Proficiency in Video creation and editting.

This Marketing Executive role offers an exciting opportunity to make a significant impact in promoting our IT software solutions and contributing to the growth of our company. If you are a passionate and results-driven Marketing Executive with a background in the IT sector, we encourage you to apply and join our dynamic team.

At Intercorp Solutions, we are committed to fostering diversity and creating an inclusive environment for all employees. We celebrate individuality and believe that a diverse workforce leads to better ideas and innovation. No matter your background, we welcome all qualified applicants to apply.

To apply, please submit your resume and a cover letter explaining your relevant experience and why you're the ideal candidate for this role