Marketing Associate (Graphic Artist/Content Writer)

Job Summary: Marketing Associate (Graphics Artist & Content Writer)

The Marketing Associate, specializing in both graphic design and content writing, plays a crucial role in developing visually appealing and compelling content to promote the company's brand, products, and services. This dual-role position combines creativity in graphic design with proficiency in content creation to support marketing campaigns, social media engagement, and overall brand communication. The Marketing Associate collaborates with the marketing team to produce graphics, written content, and multimedia materials that engage the target audience and drive business growth.

Duties and Responsibilities:

1. Graphic Design and Visual Content Creation:

• Create eye-catching visual content, including banners, posters, brochures, flyers, social media graphics, infographics, and digital ads.
• Design visual assets for the website, email campaigns, and other marketing materials, ensuring alignment with brand guidelines.
• Edit and enhance images and videos to support marketing initiatives and enhance the visual impact of campaigns.
• Collaborate with the marketing team to conceptualize and execute visually cohesive campaign designs.

2. Content Writing and Copywriting:

• Write engaging, informative, and SEO-friendly content for blogs, websites, newsletters, social media posts, and email campaigns.
• Develop creative copy for marketing materials, product descriptions, advertisements, and promotional content.
• Assist in writing scripts or narratives for video content, presentations, and other multimedia projects.
• Ensure content aligns with the company's tone of voice, brand messaging, and marketing objectives.

3. Social Media Management and Content Creation:

• Create and manage content for social media platforms, ensuring consistency in branding and messaging.
• Develop a content calendar to ensure timely and relevant posts that engage the audience and promote brand visibility.
• Monitor social media trends and implement strategies to increase engagement, reach, and followers.
• Respond to comments, messages, and interactions on social platforms to foster engagement with the audience.

4. Collaborate with the Marketing Team:

• Work closely with the marketing and sales teams to brainstorm and execute campaign ideas that align with the company's goals.
• Contribute to marketing meetings by providing insights and creative ideas for content and design strategies.
• Assist in the development of marketing campaigns and contribute to promotional strategies that target different market segments.

5. Brand Development and Consistency:

• Ensure that all content, both visual and written, adheres to the brand guidelines and reflects the company’s identity and values.
• Regularly review and update branding elements to maintain a fresh, relevant, and consistent brand image.
• Help refine the brand’s visual identity and messaging to align with changing market trends and audience preferences.

6. Campaign Analytics and Optimization:

• Track and analyze the performance of content and graphics across different platforms, identifying trends, engagement levels, and areas for improvement.
• Use analytics tools to monitor the success of marketing efforts and optimize content and visuals based on data-driven insights.
• Provide recommendations to improve content performance and drive higher engagement or conversion rates.

7. Assist with Event Promotions and Marketing Materials:

• Design marketing materials for events such as posters, invitations, and digital banners.
• Create and distribute event-related content to increase awareness, participation, and post-event engagement.
• Support the team in promoting webinars, workshops, product launches, or corporate events with targeted content and visuals.

8. Research and Stay Updated on Industry Trends:

• Stay up-to-date with design trends, digital marketing strategies, and emerging tools that can enhance content creation and design work.
• Research competitors and industry best practices to ensure the company’s content and design are relevant and competitive.
• Implement innovative ideas and techniques to keep the brand visually appealing and engaging to its target audience.

9. Manage Marketing Assets and Design Tools:

• Organize and maintain a library of digital assets, including images, design templates, and marketing materials for easy access by the team.
• Utilize design tools such as Adobe Creative Suite, Canva, or similar software to create high-quality visuals.
• Ensure all design files and content are properly archived and can be easily accessed for future campaigns.

This role requires a balance of creativity, strategic thinking, and technical skills. The Marketing Associate (Graphics Artist & Content Writer) must be proficient in graphic design tools, have strong writing skills, and be able to manage multiple projects in a fast-paced environment. This position is ideal for someone who is passionate about both visual and written storytelling.

Email address: [email protected] [email protected]