Marketing and Communications Senior Associate

Line of Service
Advisory

Industry/Sector
Not Applicable

Specialism
IFS - Operations

Management Level
Senior Associate

Job Description & Summary
At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets.

As a marketing generalist at PwC, you will focus on a wide range of marketing activities aimed at promoting the Firm's products or services. You will conduct market research, develop marketing strategies, create and execute marketing campaigns, and analyse campaign performance. You will leverage a versatile skill set and knowledge in various marketing channels, holding responsibility for validating brand consistency, reaching target audiences, and driving customer engagement and loyalty.


Focused on relationships, you are building meaningful client connections, and learning how to manage and inspire others. Navigating increasingly complex situations, you are growing your personal brand, deepening technical expertise and awareness of your strengths. You are expected to anticipate the needs of your teams and clients, and to deliver quality. Embracing increased ambiguity, you are comfortable when the path forward isn’t clear, you ask questions, and you use these moments as opportunities to grow.

Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:

About the Role

• The Marketing and Communications (M&C) function at PwC Southeast Asia Consulting supports the go-to-market strategies around client issues in key targeted segments to drive revenue growth. We work closely with all lines of service and industries to act as the voice of the client through the use of insights and analytics. We support our consultants in deepening relationships and building trust with new clients in the marketplace.
• We are seeking a technology-savvy marketing and communications senior associate to support the M&C Senior Manager in driving and executing the marketing strategy for Singapore Consulting, the Singapore arm of our PwC Southeast Asia Consulting practice.
• You will develop and drive an integrated marketing strategy through business targeting and optimization of experiences delivered across various channels, ensuring measurable business growth and ROI. You will have a clear and articulate vision of how marketing can proactively enable a seamless end-to-end customer journey from discovery through purchase and advocacy. The role sits within the Consulting Admin team and reports to the M&C Senior Manager.
  
  

• Work closely with the business units to plan, develop, execute and deliver measurable, data-driven, digital-first marketing campaigns to support the business strategy and optimize lead generation at every touchpoint
• Responsible to execute and manage a seamless omni-channel experience through integration of all marketing channels including owned, earned and paid
• Drive regular management and reporting against performance of all marketing campaigns to identify opportunities, improvement areas and measure ROI
• Utilize strong analytical ability to evaluate and translate data on various digital platforms and client feedback into actionable insights to optimise spend and performance
• Build strong partnerships and communication with key internal stakeholders, not only across Consulting, but with other PwC line of functions
• Assist in creating quality and client-centric content to support marketing campaigns
• Support in marketing-related internal communications and management reporting
  
  

• Bachelor’s degree in marketing, communications and journalism
• Minimum 3-4 years in content marketing, brand and communications experience, especially in a digital-first environment
• Prior experience in Consulting or in Professional Services is a big plus, and strongly preferred
• Experience with targeted account-based marketing and / or client relationship management, executing paid social media campaigns is a plus
• Must be able to lead strategic conversations with diverse teams of people, including with Partners and Directors
• Outcome-driven with exceptional project management and communications skills are essential
• Passion for and knowledge of technology and digital marketing, and able to stay up-to-date with landscape changes and latest trends
• Critical thinker, highly creative with strong problem-solving and analytical skills
• A great collaborator with a positive outlook and attitude
• Must be able to knit together disparate sources of information into a strong strategic narrative
• Good to have technical understanding of various digital channels, tactics, best practices and analytics e.g. SEO, social media, email marketing, marketing automation, digital marketing analytics tools like Google Analytics and Tableau
• Interested candidate must be willing to work in a hybrid setup, office is in Makati City.
  
  

• Excellent verbal and written communication skills
• High level of integrity, sense of urgency and attention to detail to deliver high quality and accurate outputs with a can-do attitude
• Strong team player with the ability to work across functional teams, and equally adept at working independently
• Self-driven and resilient with an agile, entrepreneurial and analytical mindset to drive measurable change
• Solid commercial focus - sensitive to business needs and requirements but also solution orientated
• Strong organizational, time management and communication skills
• Strong tenacity, flexible and resourceful to clear roadblocks with maturity to interact with and influence stakeholders at all levels of the organization and across business lines, respect for diversity of opinions and styles
• Dedicated to supporting your colleagues and stakeholders as part of a high-performing team with a commitment to service excellence
• Ability to think creatively and innovatively, upskill with evolving digital marketing landscape to bring in creative / fit for purpose solutions for the organization
  
  

Education (if blank, degree and/or field of study not specified)
Degrees/Field of Study required:

Degrees/Field of Study preferred: Bachelor Degree

Certifications (if blank, certifications not specified)

Required Skills
Content Marketing Strategy, Digital Content Marketing, Marketing Campaign Creation, Marketing Campaign Design, Marketing Campaigns, Marketing Consulting, Marketing Content Strategy

Optional Skills
Accepting Feedback, Accepting Feedback, Active Listening, Analytical Thinking, Brand Management, Brand Marketing, Business Development, Campaign Performance Analysis, Channel Marketing, Communication, Consumer Behavior, Content Marketing, Content Strategy, Creativity, CRM Software, Customer Insight, Developing Communication Strategies, Digital Marketing, Embracing Change, Emotional Regulation, Empathy, Entertainment Management, Inclusion, Intellectual Curiosity, Learning Agility {+ 26 more}

Desired Languages (If blank, desired languages not specified)

Travel Requirements

Available for Work Visa Sponsorship?

Government Clearance Required?

Job Posting End Date