Manager, Digital Branding

NUSTAR Resort


Date: 1 week ago
City: Cebu City
Contract type: Full time
Department

Digital Branding & Entertainment

Employee Type

Probationary

Job Responsibilities

  • Brand Strategy Development: Developing digital branding strategies aligned with overall brand objectives.
  • Identifying target audiences and crafting brand messages that resonate.
  • Online Presence Management: Overseeing the brand’s digital channels (website, social media, etc.) to ensure consistent messaging and brand voice.
  • Monitoring online reviews and reputation management.
  • Content Strategy and Creation: Planning and executing content across digital platforms to engage audiences and drive brand awareness.
  • Collaborating with content creators, designers, and marketers to produce high-quality content.
  • Digital Campaigns: Planning and executing digital campaigns (paid and organic) to promote the brand and its products/services. Analyzing campaign performance and optimizing based on data insights.
  • SEO and SEM: Working on search engine optimization (SEO) strategies to improve the brand’s visibility in search engines. Managing search engine marketing (SEM) campaigns to drive traffic and conversions.
  • Analytics and Reporting: Monitoring and analyzing digital metrics to measure the success of branding efforts. Providing regular reports and insights to stakeholders.
  • Brand Guidelines Adherence: Ensuring all digital content adheres to brand guidelines and maintains brand consistency.

Qualifications

  • Creative Thinking: Ability to come up with innovative digital branding ideas and campaigns.
  • Analytical Skills: Proficiency in analyzing data and deriving actionable insights.
  • Communication: Strong written and verbal communication skills for crafting compelling brand messages.
  • Technical Proficiency: Familiarity with digital marketing tools, content management systems, and analytics platforms.
  • Project Management: Ability to manage multiple projects and deadlines effectively.
  • Collaboration: Work closely with cross-functional teams including marketing, design, and sales.

Experience Range Range (Years)

5 - 7 years

Job posted on

2024-10-07

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