Local Store Marketing

Cabalen Group


Date: 2 weeks ago
City: Mandaluyong City
Contract type: Full time
  • Plan and create system wide marketing activities for the assigned brands on multi media channels, including P. R and communications, advertisement, digital specifically on social media and content marketing, branding, customer care and after sales marketing.
  • Liaise and collaborate with the Marketing Manager and Operations Director to understand the brands marketing requirements.
  • Liaise with Group Marketing Manager to prepare brand budget and monitor expenses.
  • Assist in the Development and implementation of the systemwide marketing strategies set by the Group Marketing Manager.
  • Assists the Group Marketing Manager in overseeing the systemwide operations of the brands.
  • Build relationships with media influencers and stakeholders that can be help raise brand awareness to the assigned brands.
  • Create and execute content marketing prepare the content calendar for the brand assigned.
  • Develop and oversee the branding guideline of the assigned brands if being followed or correctly executed.
  • Track the customer care after sales experience of the assigned brands.
  • Work closely with the CSR who is handling the brand reservation and complaints and make sure they follow the digital playbook guideline.

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