Livestream - Marketing Strategy
Shopee
Date: 1 week ago
City: Manila
Contract type: Full time
Job Description
- Design voucher strategy for Livestream
- Campaign & Incentives planning to drive all seller streamers' growth: Liaise and work with internal and external teams to come up with insightful acquisition campaign ideas based on project performance and all available data, and track performance
- Handles cross-functional operations across online marketing channels, from asset coordination, social media coordination, campaign dashboard set-up, optimization, to postmortem analysis.
- Oversee campaign performance and provide recommendations based on actionable, data-driven insights with the clear objective of driving new users.
- Expected to present output to relevant stakeholders
- Bachelor's Degree in Marketing, Business Administration, Economics, Management, or any business-related course
- Minimum 4 years experience in Campaign strategy/ in digital marketing (media planning, ads implementation, campaign execution and analysis on digital channels)
- Prior experience in eCommerce/ digital marketing and/or campaign management will be a bonus
- Strong analytical and planning skills
- Self-starter and a team player who enjoys a fast-paced environment
- Ability to work under pressure
- Excellent communication and presentation skills
- Familiar with MS Office, especially in Excel and PowerPoint
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