INTEGRATED MARKETING COMMUNICATIONS OFFICER
Bank of the Philippine Islands (BPI)
Date: 2 weeks ago
City: Manila
Contract type: Full time
The Integrated Marketing Communications Officer leads and contributes to the implementation of Institutional/BPI Marketing-led campaigns and Segment/Product/Channel thematic, activation, and promo campaigns delivered in identified points of presence, whether online or offline, consistent & conforming to standards (i.e. architecture, tonality, personality, formats/layouts) in a highly digitized world.
The Integrated Marketing Communications Officer supports the Integrated Marketing Communications Head in ensuring that the brand communications are aligned with the enterprise brand strategy and may lead or assist in the day-to-day processes to deliver collaborative creative campaigns that are on-strategy, on-brand, and on-time.
The role also involves managing the day-to-day relationship with Creative Agencies and collaborates with BPI stakeholders for the key categories supported.
Responsibilities
The Integrated Marketing Communications Officer supports the Integrated Marketing Communications Head in ensuring that the brand communications are aligned with the enterprise brand strategy and may lead or assist in the day-to-day processes to deliver collaborative creative campaigns that are on-strategy, on-brand, and on-time.
The role also involves managing the day-to-day relationship with Creative Agencies and collaborates with BPI stakeholders for the key categories supported.
Responsibilities
- Supports the Integrated Marketing Communications Head in the execution of integrated marketing communications campaign requirements Brand and Segment/Product/Channel (SPC); Ensure adherence to the established brand guidelines, tone-of-voice, and enterprise brand strategy.
- Reviews and aligns SPC communication strategies with Integrated Marketing Communications Head; collaborate with stakeholders in the creative development process set on all SPC communications campaigns.
- Manages the day-to-day relationships with Creative Agencies, SPCs, and other internal stakeholders.
- Ensures that budgets and timelines for projects handled are adhered to.
- Ensures all Project Value Realization Reports (PVRR) for IMC-led campaigns are monitored and completed.
- College degree ideally in Marketing, Management, or similar field.
- Must have at least 5 years experience in media planning, communications marketing, content marketing, branding.
- Has knowledge branding (brand value proposition, employer and employee value proposition, corporate culture).
- Has knowledge in marketing communication (strategy, insight, brand proposition).
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