INTEGRATED MARKETING COMMUNICATIONS OFFICER
Bank of the Philippine Islands (BPI)
Date: 11 hours ago
City: Manila
Contract type: Full time
The Integrated Marketing Communications Officer leads and contributes to the implementation of Institutional/BPI Marketing-led campaigns and Segment/Product/Channel thematic, activation, and promo campaigns delivered in identified points of presence, whether online or offline, consistent & conforming to standards (i.e. architecture, tonality, personality, formats/layouts) in a highly digitized world.
The Integrated Marketing Communications Officer supports the Integrated Marketing Communications Head and/or Senior Integrated Marketing Communications Officer in ensuring that the brand communications are aligned with the enterprise brand strategy and may lead or assist in the day-to-day processes to deliver collaborative creative campaigns that are on-strategy, on-brand, and on-time.
The role also involves managing the day-to-day relationship with Creative Agencies and collaborates with BPI stakeholders for the key categories supported.
Responsibilities
The Integrated Marketing Communications Officer supports the Integrated Marketing Communications Head and/or Senior Integrated Marketing Communications Officer in ensuring that the brand communications are aligned with the enterprise brand strategy and may lead or assist in the day-to-day processes to deliver collaborative creative campaigns that are on-strategy, on-brand, and on-time.
The role also involves managing the day-to-day relationship with Creative Agencies and collaborates with BPI stakeholders for the key categories supported.
Responsibilities
- Supports the Integrated Marketing Communications Head and/or Senior Integrated Marketing Communications Officer in the execution of integrated marketing communications campaign requirements Brand and Segment/Product/Channel (SPC); Ensure adherence to the established brand guidelines, tone-of-voice, and enterprise brand strategy.
- Reviews and aligns SPC communication strategies with Integrated Marketing Communications Head and/or Senior Integrated Marketing Communications Officer/Squad Lead; collaborate with stakeholders in the creative development process set on all SPC communications campaigns.
- Manages the day-to-day relationships with Creative Agencies, SPCs, and other internal stakeholders.
- Ensures that budgets and timelines for projects handled are adhered to.
- Ensures all Project Value Realization Reports (PVRR) for IMC-led campaigns are monitored and completed.
- College degree ideally in Marketing, Management, or similar field.
- Must have at least 5 years experience in media planning, communications marketing, content marketing, branding.
- Has knowledge branding (brand value proposition, employer and employee value proposition, corporate culture).
- Has knowledge in marketing communication (strategy, insight, brand proposition).
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