Integrated Marketing Communications Officer
Bank of the Philippine Islands (BPI)
Date: 1 week ago
City: Makati City
Contract type: Full time
The Integrated Marketing Communications Officer leads and contributes to the implementation of Institutional/BPI Marketing-led campaigns and Segment/Product/Channel thematic, activation, and promo campaigns delivered in identified points of presence, whether online or offline, consistent & conforming to standards (i.e. architecture, tonality, personality, formats/layouts) in a highly digitized world.
RESPONSIBILITIES:
- Support the Integrated Marketing Communications Head and/or Senior Integrated Marketing Communications Officer in the execution of integrated marketing communications campaign requirements Brand and Segment/Product/Channel (SPC); Ensure adherence to the established brand guidelines, tone-of-voice, and enterprise brand strategy
- Review and align SPC communication strategies with Integrated Marketing Communications Head and/or Senior Integrated Marketing Communications Officer/Squad Lead; collaborate with stakeholders in the creative development process set on all SPC communications campaigns
- Manage the day-to-day relationships with Creative Agencies, SPCs, and other internal stakeholders
- Ensure that budgets and timelines for projects handled are adhered to
- Ensure all Project Value Realization Reports (PVRR) for IMC-led campaigns are monitored and completed
- Perform other duties as maybe assigned by the Head of Integrated Marketing Communications and/or immediate supervisor
QUALIFICATIONS:
- Bachelor's Degree in Communications, Marketing, Management, or related field.
- Minimum of 5 years of relevant experience.
- Proficiency in Project Management, Communications Marketing and Strategy, and Branding.
How to apply
To apply for this job you need to authorize on our website. If you don't have an account yet, please register.
Post a resumeSimilar jobs
Senior Graphic Artist
INFINITY SPORTS INTERNATIONAL, INC.,
Makati City
3 hours ago
Qualifications:Bachelor's degree in Graphic Design, Fine Arts, or a related field.Proven experience as a Graphic Designer, with a strong portfolio showcasing a range of design projects.Proficiency in industry-standard design software (e.g., Adobe Creative Suite).Strong leadership and project management skills.Excellent communication and interpersonal skills.Ability to work collaboratively in a fast-paced, deadline-driven environment.Demonstrated experience in mentoring and developing junior design talent. Preferred...
Strategic Insights Senior Manager
Maxicare Healthcare Corporation,
Makati City
17 hours ago
Business Unit: Corporate Strategy OfficeLevel: Senior ManagerReporting Line: Head, Data Analytics and Business IntelligencePosition Accountability StatementThe primary duties of this role is to oversee the development and delivery of actionable insights and analytics including market research to support data-driven decision-making and strategic initiatives across the organization.Specific Areas Of AccountabilityBI Strategy Development: Develops and implements business intelligence strategies aligned with organizational...
Relationship Manager - Wealth Management
RCBC,
Makati City
3 days ago
Job SummaryServices, grows and further deepens existing as well as new accounts / relationships of high net worth individuals that may be referred, assigned, transferred, or delegated to them.How will you contribute?Solicits new accounts and develops/deepens existing accounts in order to generate and meet targeted sales volume or assets under management (AUM) and revenues/income for the bank. Strives to capture...
