Head, Sales

A leading player in the baking ingredients sector is seeking a Head of Sales to shape and execute their commercial vision across all sales channels, including modern trade, general trade, food service, B2B, e-commerce, and distributors.

Keywords: sales strategy, commercial growth, food ingredients, channel management, team development, customer satisfaction, market leadership, collaborative leadership, business expansion, integrated commercial plans

This is an exceptional opportunity for you to make a significant impact by driving sustainable growth, expanding market presence, and ensuring customer satisfaction in a thriving industry. The organisation offers a supportive environment where your expertise will be valued and your ideas welcomed, with a strong emphasis on collaboration and professional development. If you are passionate about building high-performing teams and delivering results through strategic thinking and relationship-building, this role provides the perfect platform for your next career move.

• Take charge of the entire sales function for a well-established baking ingredients business, overseeing multiple channels such as modern trade, general trade, food service, B2B, e-commerce, and distribution partners.
• Enjoy the autonomy to develop and implement comprehensive sales strategies that drive revenue growth while working closely with cross-functional teams to deliver integrated commercial plans.
• Benefit from a collaborative culture that values knowledge sharing, team support, and ongoing professional development within a respected industry leader.
  
  

What You'll Do

As Head of Sales, you will play a pivotal role in shaping the future direction of the organisation’s commercial activities. Your day-to-day responsibilities will involve crafting forward-thinking strategies that span every major sales channel while ensuring seamless execution through close collaboration with internal teams. You will be instrumental in identifying untapped markets and nurturing valuable client relationships that underpin long-term business success. By mentoring your team members and fostering an inclusive environment built on trust and shared goals, you will help drive both personal development and collective achievement. Your ability to analyse market dynamics and adapt quickly will be crucial in maintaining the company’s competitive edge. Ultimately, your efforts will directly contribute to achieving ambitious revenue targets while upholding the highest standards of customer care.

• Develop and implement a robust sales strategy that encompasses all key channels including modern trade, general trade, food service, distributors, and e-commerce to ensure alignment with overall business objectives.
• Deliver annual sales targets by driving revenue growth and profitability in accordance with company goals while maintaining high standards of customer satisfaction.
• Identify new business opportunities by expanding the customer base across various industries and regions through effective networking and market analysis.
• Build and nurture strong relationships with key accounts such as retailers, distributors, bakeries, HORECA clients, and institutional partners to foster long-term partnerships.
• Negotiate contracts, pricing structures, and trade terms to secure sustainable margins while balancing customer needs and organisational priorities.
• Monitor competitor activity as well as emerging market trends and customer insights to proactively adjust strategies for continued success.
• Lead, mentor, and develop a high-performing sales team by setting clear KPIs, performance goals, and accountability measures that encourage both individual growth and collective achievement.
• Foster collaboration across marketing, supply chain, and product development teams to create integrated commercial plans that maximise value for customers.
• Manage sales budgets effectively by preparing accurate forecasts and maintaining P&L accountability for the sales division to optimise channel mix and cost-to-serve.
• Prepare regular sales reports and insightful presentations for senior management to inform decision-making processes.
  
  

What You Bring

The ideal candidate for the Head of Sales position brings extensive experience from within the food ingredients or FMCG sectors—demonstrating not only technical proficiency but also deep insight into evolving market landscapes. Your background includes successfully managing large-scale teams across varied channels where you have consistently delivered on ambitious targets through thoughtful planning rather than aggressive tactics. You possess outstanding interpersonal skills which enable you to build trust-based relationships both inside the organisation and externally with clients or partners. Your analytical strengths allow you to interpret complex data sets into actionable insights that inform strategy adjustments when needed. A natural collaborator at heart, you thrive in environments where knowledge sharing is encouraged—helping others grow alongside yourself. Above all else, your commitment to ethical practices ensures that every decision made supports both business objectives and stakeholder interests.

• Bachelor’s degree in Business Administration, Marketing or related field; an MBA would be highly regarded for its added strategic perspective.
• 12–15 years of progressive experience in sales roles within the food ingredients sector or fast-moving consumer goods industries is essential for understanding complex market dynamics.
• At least 5 years’ proven experience in a senior leadership position managing diverse teams across multiple channels is required to ensure effective oversight.
• Demonstrated track record of delivering consistent revenue growth through innovative strategies tailored to different segments such as modern trade, general trade, B2B partnerships, e-commerce platforms, and distributor networks.
• Exceptional negotiation skills combined with excellent communication abilities are necessary for building rapport with key stakeholders at all levels.
• Analytical mindset with strong strategic thinking capabilities enables you to interpret data trends accurately for informed decision-making.
• Customer-first orientation ensures that solutions are always aligned with client needs while supporting long-term loyalty.
• Collaborative leadership style fosters teamwork across departments such as marketing, supply chain management, and product development for holistic commercial planning.
• Entrepreneurial approach allows you to identify new opportunities quickly while maintaining disciplined execution towards set objectives.
• High integrity underpins all interactions both internally among colleagues and externally with clients or partners.
  
  

What Sets This Company Apart

This organisation stands out as a trusted name within the baking ingredients industry due to its unwavering commitment to quality products backed by decades of expertise. Employees benefit from being part of a supportive network where collaboration is prioritised over competition—creating an atmosphere conducive to learning from one another’s experiences. The company places great emphasis on professional development by offering access to training programmes designed around individual growth aspirations. Flexible working opportunities are available wherever possible so that work-life balance remains achievable even during busy periods. With a reputation for nurturing talent from within rather than relying solely on external hires—your contributions here will be recognised as integral to ongoing success stories. The leadership team is approachable yet knowledgeable; they value open communication channels which empower employees at every level. As part of this community-oriented workplace culture you’ll find genuine encouragement not just for meeting targets but also for sharing ideas that can shape future innovations within the sector.

What's Next

If you are ready to take your career in sales leadership to new heights within an inclusive environment where your expertise truly matters—this is your moment!

Apply today by clicking on the link provided; we look forward to connecting with talented professionals who share our passion for excellence.



Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.