Head of Marketing (AVP) - w/ CINEMA experience only - OPEN BUDGET

Job Title:

Head of Marketing (AVP) - w/ CINEMA experience only - OPEN BUDGET

Location: Pasay, Metro Manila

Industry: Entertainment, Cinema

Work Schedule: Morning Shift (Mon-Fri)

Position Overview

We are seeking a dynamic and strategic Head of Marketing to lead and manage the marketing department for our cinema operations in Pasay. The successful candidate will be responsible for developing, executing, and overseeing all marketing strategies to promote films, enhance brand presence, and drive ticket sales. This role requires a creative leader who can work across multiple channels and collaborate with internal teams to ensure the cinemas offerings are effectively communicated to our target audience.

Key Responsibilities

• Marketing Strategy & Planning
• Lead the development of comprehensive marketing strategies to increase cinema footfall and brand recognition.
• Identify key marketing opportunities, seasonal campaigns, and promotional initiatives to attract new customers and retain loyal ones.
• Develop marketing calendars and roadmaps aligned with cinema releases, special events, and promotional activities.
• Campaign Development & Execution
• Plan and execute multi-channel marketing campaigns across digital platforms, print, radio, and in-cinema promotions.
• Oversee the creation of marketing materials, including posters, trailers, digital ads, social media content, and more.
• Ensure effective use of traditional and digital media channels to drive traffic and engagement.
• Team Leadership & Collaboration
• Lead and manage the marketing team, ensuring they are aligned with overall objectives.
• Work closely with the creative team to ensure that campaigns, creatives, and messaging align with the brands voice.
• Collaborate with internal departments such as operations, sales, and customer service to ensure seamless execution of campaigns.
• Brand Management
• Monitor and uphold the cinemas brand identity, ensuring consistency across all touchpoints.
• Conduct regular brand audits and adjust strategies as necessary to remain competitive in the market.
• Market Research & Analysis
• Conduct thorough market research to analyze customer behavior, industry trends, and competitor activities.
• Use insights to adapt marketing strategies, improve customer engagement, and optimize campaign performance.
• Budget Management & Reporting
• Develop and manage the marketing budget to ensure efficient allocation of resources and maximum ROI.
• Track and report on the performance of campaigns, measuring KPIs such as audience reach, engagement, ticket sales, and brand awareness.
• Event Management & Partnerships
• Oversee the planning and execution of cinema events, including movie premieres, festivals, and special screenings.
• Establish and manage relationships with movie studios, distributors, media partners, and influencers to enhance promotional efforts.
  
  
  

Qualifications & Skills

• Bachelors degree in Marketing, Business Administration, Communications, or related field.
• At least 5-7 years of experience in marketing, with a focus on entertainment, cinema, or consumer goods.
• Strong leadership skills with experience in managing and mentoring a team.
• Expertise in digital marketing, social media, and content creation.
• Proven track record in developing and executing successful marketing campaigns.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work under pressure and meet tight deadlines in a fast-paced environment.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Creative thinker with a passion for cinema and entertainment.
  
  
  

Preferred Qualifications

• Experience in the cinema or entertainment industry is a plus.
• Familiarity with CRM and marketing automation tools.
• Knowledge of influencer marketing and partnerships.