Growth Marketing Lead, Southeast Asia

Job Description

Join the team redefining how the world experiences design.

Kamusta, hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where And How You Can Work

Our flagship campus is in Sydney, Australia, but with many of our Canvanauts calling the Philippines home, our office in Manila is a buzzing place. Whether your role needs you in the office, at home or a bit of both, we've created an environment that truly empowers you to thrive.

What You’d Be Doing In This Role

As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

At The Moment, This Role Is Focused On

• Developing and ownership of country growth strategies (MAU & revenue) plans for Indonesia and Philippines
• Collaborating with data science teams to establish and evolve targets in line with new business needs
• Working with PMM and Research to uncover local insights to inform creative strategies across the region
• Creating bespoke messaging platforms and assets, rooted in local insights to drive local relevance and expedite growth across the region
• Working in partnership with internal performance channel specialists to optimise mid & lower funnel campaigns to deliver against user growth & revenue targets
• Exploring new routes to market to drive growth through experimentation (e.g. Partnerships, Events, Lifecycle Marketing)
• Coaching a small team of talented local marketers in our priority markets
• Partnering with cross functional leadership team to ensure connectivity between Performance Marketing and other Marketing disciplines (Owned Social, Community & Brand)
• Owning performance reporting across all markets to ensure we are on track to meet our Crazy Big Goals, and identifying solutions & support requirements to address if not
  
  
  

You're Probably a Match If

• You have at least 5 years’ experience leading Growth Marketing efforts across Southeast Asia, with deep knowledge of local market dynamics and user behaviors.
• You have a minimum of 4 years of experience managing teams, both locally and regionally, and thrive when developing others to achieve their best.
• You are goal-oriented and inspire teams to stretch towards targets while staying focused on what moves the needle.
• You are naturally analytical, using data to uncover insights, shape strategies, and drive decisions across channels and initiatives.
• You bring creativity to the table, with hands-on experience working with agencies and cross-functional teams to bring bold, engaging ideas to life.
• You are a self-starter—comfortable building new processes from the ground up while knowing when to lean into existing playbooks to scale.
• You have experience navigating complex, multicultural environments and communicate with clarity, empathy, and influence.
  
  
  

About The Team

Marketing’s mission at Canva is for Canva to become “the most loved brand in the world”. Canva’s International Marketing Group is a diverse and distributed group of marketers who take this mission forward to drive user growth, brand awareness, and affinity in our priority international markets.

As part of the International Marketing Group, our SEA Marketing team for driving market-specific growth goals and comprehensive market strategies across SEA across a variety of functions - performance marketing, brand, events, partnerships, social, community engagement and other growth channels.

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

Here's a Taste Of What's On Offer

• Equity packages - we want our success to be yours too
• Inclusive parental leave policy that supports all parents & carers
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally
  
  
  

Check out lifeatcanva.com for more info.

Other Stuff To Know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Please note that interviews are conducted virtually.