GInsure Usage Head

GInsure Usage Head Do you want to take the first step in making Filipinos' lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!

- Lead the planning and implementation of comprehensive campaigns for assigned use cases, aimed at boosting baseline user growth, maintaining awareness, and promoting a positive trend in brand health.
- Collaborate with internal teams to co-develop customer-focused features, and spearhead marketing campaigns for product retention and habituation.
- Conduct regular business analyses for the use case, transforming insights into integrated strategies, and executing campaigns to achieve exponential growth and meet targets.
- Act as the consumer advocate throughout the end-to-end experience of the use case, conducting consumer immersions and market validations to enhance user experience and expand use case penetration.
- Exhibit excellence in brand financial management by optimizing investment efficiency across P&L statements.
- Develop and execute comprehensive acquisition strategies to attract new users to GCash Insurance, leveraging digital marketing channels, strategic partnerships, and targeted campaigns.
- Lead the strategic development of innovative insurance product offers that meet the specific needs and preferences of our target market, ensuring alignment with regulatory requirements.
- Drive usage and adoption of GCash Insurance products through effective marketing and customer engagement strategies.
- Develop products and service offers tailored for both consumer and B2B (business-to-business) segments, addressing unique needs and enhancing value propositions.
- Collaborate with internal teams including product development and marketing to co-develop customer-focused features and enhance product offerings.

• Conduct regular business analyses for the use case, transforming insights into integrated strategies, and executing campaigns to achieve exponential growth and meet targets.
• Partner with analytics teams to measure, analyze, and optimize key metrics related to user acquisition, usage, retention, and insurance product performance.
• Cultivate consumer love by engaging deeply with current and potential users, and effectively representing their interests during internal discussions./

**Deliverables:**

• Business Analysis & Business Case, Customer Insighting
• Usage Analysis
• Marketing Brief to Address Objectives
• Execution Plan across Use Cases
• Bridging Plans to meet targets
• Measurement and Evaluation
• Customer Builds

What We Offer

Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package Job ID R0000013418