Foods PH Shopper Marketing Senior Assistant Manager

Function: Foods PH Shopper Marketing Senior Assistant Manager

Reports to: Category Strategy and Insights Lead

Location: BGC, Taguig

About Unilever

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. You will work on brands that are loved and improve the lives of our consumers and the communities around us. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues who provide mentorship and inspiration so that you can become a better you.

Job Purpose

We are seeking a dynamic and experienced Shopper Marketing Senior Assistant Manager to join our trade marketing team. The successful candidate will be responsible for developing and executing shopper marketing strategies that drive brand growth and enhance the customer experience. This role requires a blend of creativity, strategic thinking, and analytical skills to create impactful shopper marketing programs.

What Will Your Main Responsibilities Be

Drive Unmissable Brand Superiority In-Store

Marketing to Shopper

• Strategize and plan end to end deployment of in-store merchandising materials
• Redefine merchandising framework from what merch types and structures to key messaging and visuals tailored to each
• Measure and analyze the effectiveness of merch to optimize future initiatives
  
  

Social First

• Define the shopper journey from social touchpoints to in-store engagement
• Shape the online-to-offline conversion models and engagement tactics
• Utilize CRM data to inform shopper marketing tactics and enhance the customer journey
  
  

Seasonal Thematics

• Craft plans to maximize key seasonal thematic campaigns for foods
  
  

Unlock Institutional Capabilities

Sampling

• Design the sampling model to drive optimal conversion.
• Operationalize and ensure 100% OTIF of all sampling runs.
• Conduct performance evaluations to measure sampling impact and ROI
  
  

Partnerships

• Lock in collaborations that support brand equity building and product trial/usage
• Align partnership initiatives with overall commercial and marketing goals
  
  

D4R (Design For The Retailer) - Top 5 Customers

• Collaborate with the top 5 customers to co-create omni-channel marketing plans
• Tailor strategies to align with customer-specific goals and shopper insights
  
  

Experiences, Skills & Qualifications

Experiences & Qualifications

• Bachelor’s degree in marketing, Business Administration, or a related field
• A minimum of 3 years of experience in shopper marketing, trade marketing, brand management, or a related field
• Proven track record of developing and executing successful shopper marketing programs
• Experience working with major retailers and understanding of the retail environment
  
  

Skills

• Strategic Thinking: Ability to develop long-term shopper marketing strategies that align with overall business objectives
• Analytical Skills: Proficiency in data analysis and the ability to translate insights into actionable strategies
• Project Management: Strong organizational skills and the ability to manage multiple projects simultaneously
• Communication: Excellent verbal and written communication skills, with the ability to influence and collaborate with cross-functional teams
• Creativity: A creative mindset with the ability to think outside the box and develop innovative solutions
• Technical Proficiency: Familiarity with CRM tools, data analytics platforms, and Microsoft Office Suite
• Customer-Centric: A deep understanding of customer needs and the ability to design programs that enhance the shopper experience
• Results-Oriented: A focus on achieving measurable results and the ability to adapt strategies to meet changing business needs
• Team Player: A collaborative approach and the ability to work effectively with diverse teams
• Adaptable: Flexibility and the ability to thrive in a fast-paced, dynamic environment
  
  

LEADERSHIP

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
  
  

Critical SOL (Standards of Leadership) Behaviors

• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
• PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
• CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
• AGILITY: Explores the world around them, continually learning and developing their skills.
  
  

ARE YOU INTERESTED?

Please apply via this portal as e-mail applications will not be processed. By applying to this role, you are confirming that you have informed your Line Manager and that you are at a point in your career with Unilever where it is appropriate for you to be applying for other positions.  

Unilever embraces diversity and encourages applicates from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. Should you require additional information or reasonable adjustments to allow you to present your best self during this process, please contact your Talent Partner Kate Cruz at [email protected].

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.