Director, Marketing, PCP & HC

# 160888 - Taguig, National Capital Region (NCR), Philippines

Who We Are

Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!

About Colgate-Palmolive

Do you want to come to work with a smile and leave with one as well? In between those smiles, your day consists of connecting with others across the world, full of stimulating discussions, and making impactful contributions!

If this is how you see your career, Colgate is the place to be! Our dependable household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. We win as a global organization by continually learning and collaborating. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has contributed to our enduring success. If you are interested to work for a company that lives by their values, then give your career a reason to smile...every single day.

The Experience

This position leads the Marketing function for the category in the Philippines and is responsible for driving consumer demand, growing market share in these categories, increasing operating profit, and maintaining good brand health. It is accountable for growing brand recall and recommendation, protecting brand identity and image to optimize category business growth targets. It will drive and coordinate within the commercial team to create synergy within the functions so as to build operational efficiencies

CORE RESPONSIBILITIES:

Strategic Planning:

• Examine competition performance and new entrant activities, analyze historic trends in pricing and category performance, interpret changing consumer behavior, study socio-economic indicators both at a country level as well as segmented by regions within the country
• Gather inputs from Consumer Insights and CIC teams to build 5 year strategy for the category
• Develop annual category marketing plans and execution strategy based on overall organizational direction and priorities– annual budgets, overall sales, margins and market share targets, brand focus – and present during Colgate Business Planning process to the Leadership team for approval
• Guide team to break down the annual plan to quarterly plans and circulate the same to branches in Branch Activation Meetings
  
  

Monitoring and review:

• Periodically review the annual plan for the category and make changes to it as appropriate, after considering inputs such as competition analysis, market trends, consumer behavior, company priorities etc.
• Monitor achievement of market share, demand generation, brand health targets per quarter and present the same to the Leadership team during mid-year and end of year reviews
• Monitor advertisements, promotions, Return on Investment on marketing campaigns on a monthly basis
• Oversee the gap analysis and decide on action plans for course correction
• Lead weekly commercial team meetings to monitor progress on the GRID
• Track brand health periodically using data from Customer Insights team – brand awareness level, brand performance, consumption patterns, etc.
  
  

Product Innovation:

• Provide inputs at the right stages during design of new products
• Oversee the Go to Market phase in terms of deciding pricing after testing the product in context of portfolio and competition, distribution partners, in-store support, retail environment and geography of launch
• Monitor the launch and product performance for the initial phase post launch
  
  

Marketing communication:

• Provide inputs on the briefing to the advertising agency for creatives, story board, celebrities to be used for endorsement, etc.
• Provide inputs to the Marketing Communication team for creation of media plans
• Review and approve concepts created for brands within the category, guide team to test consumer responses and write advertisement briefs
• Co-lead pre-production meetings with Advertisement Directors to finalize the ad film
• Approve ad withdrawal after analyzing impact of ad on brand performance
  
  

Relationship Management:

• Visit critical markets and key customers regularly to understand latest consumer behavior patterns
• Represent the company in industry fora
• Interact with division and global category teams to discuss brand positioning, architecture, issues etc.
  
  

People Management:

• Recommend modifications to the team structure; conduct interviews for selecting right candidate for open positions
• Cascade overall functional goals for team, set up objective goals and conduct periodic performance reviews
• Guide teams and drive engagement by applying consistent standards for performance management, providing equal opportunities of training and job rotation, and recommending job enlargement and promotions of deserving team members
• Communicate regularly with team members to provide organizational/functional updates, resolve conflicts, create intra-functional work groups, etc.
  
  

KEY INTERNAL AND EXTERNAL CUSTOMERS

Internal:

• Division category marketing teams
• CIC & Consumer Insights,
• Customer Development
• Mancom Team
  
  

External:

• Advertising agencies
• Stockists
• Modern Trade Customers
  
  

LEADERSHIP / SUPERVISION

• Change Maker
• Ability to shape the future
• Strong influence across levels
• Entrepreneurial mindset
  
  

Education And Functional Experience Required

EDUCATION:

• Bachelor or Master degree in Business Management
  
  

REQUIREMENTS:

• 10+ years
• FMCG
  
  

Our Commitment to Sustainability

With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.

Our Commitment to Diversity, Equity & Inclusion

Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact [email protected] with the subject "Accommodation Request" should you require accommodation.

• site