Director, Marketing - Coke TM (ASEAN & South Pacific)

Our vision is to build loved brands, done sustainably, for a better-shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design and marketing. We are looking for people who have a passion for building relationships and will be proud to be a representative of our brands, are results driven and have brand management and/or marketing in consumer-packaged goods and beverage experience.
The Coca-Cola Marketing Director Will Support The Coke ASEAN & South Pacific (ASP) Operating Unit (OU) Marketing Lead In Developing a Vision And Growth Strategy For Our Meals Platform
Responsible for developing and co-leading with Global and OU network the Meals Platform for Coca-Cola Trademark (CCTM).

• Support the CCTM Lead in developing Long Range Planning (LRP) and Annual Business Planning (ABP) CCTM vision and strategic direction, and creation of quarterly business reviews and reports
• Work with counterparts across Global, OU and Bottler networks to help develop and execute cohesive brand/category strategy and efficient consumer/shopper end-to-end engagement plan
• Work with Human Insights to define category insights, consumer segmentation and shopper segmentation strategies by channel/occasion.
  

This role will not have formal direct reports but requires leadership skills to lead our growth agenda in capturing Meals Occasions in ASP OU, and the ability to engage with a large network of colleagues across TCCC, especially the Frontline Marketing (FLM), Integrated Marketing Experience (IMX), Commercial, bottlers, and global leads.
What You’ll Do For Us

• Create ASP vision and strategic direction for the Coke and Meals.
• Drive exponential growth by stewarding the brand portfolio and leading iconic programs
• Scale programs across ASP, with local relevance.
• In partnership with FLM, optimize Direct Marketing Expenditure (DME) resource allocation, marketing effectiveness and efficiency.
• Orchestrate engaging campaigns/initiatives to grow revenues and weekly+ drinkers.
• Accountable for overall engagement of the Coke team and inspiration of the OU and bottlers
  

Qualifications & Requirements

• Significant marketing experience (8+ years) with direct experience with brand strategy work.
• Experience working with cross-functional teams.
• Comfort with and understanding of consumer, business analytics and human insights.
• General management (P&L) experience and business commercial acumen are needed.
• Ability to develop brand and category strategy, deep consumer understanding.
• Ability to communicate, influence, and work with many stakeholders
• Ability to work in agile project-based teams.
• Must be comfortable with change and complexity.
• Multi-Geography experience or multi-country experience preferred.
• Ability to develop and communicate innovative approaches to marketing strategy and build buy-in across key internal stakeholders.
  

Skills
Media Planning; Leadership; Creative Process; Marketing Goals; Consumer Segmentation; Quantitative Research; Digital Media Strategy; Competitor Analysis; Marketing Strategies; SWOT Analysis; Brand Positioning; Group Problem Solving; Social Media Strategies; Brand Architecture; Channel Management; Team Management
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.