Director, International Marketing

Warner Music Group


Date: 1 week ago
City: Taguig
Contract type: Full time
Job Description

Job Description

  • To act as the marketing leader for all frontline marketing & promotional activities for international artists for all key repertoire owners from US, UK & Europe including the following labels, Atlantic Records, WBR, Elektra, WMUK, Milan, ADA etc.
  • Formulate & implement marketing strategies together with the Marketing Manager to ensure that our market share is in line or better than the global average
  • Trouble shoot for all matters pertaining international content or artists
  • Ensure that region-wide marketing and promotional plans are effectively developed and executed for the Philippines
  • Achieve budgeted revenue & market share targets
  • Build strong relationships with Regional and Global Marketing Teams, Repertoire Owners, and International Artists Managers

Marketing System

  • Lead the local international marketing team in efficiently working the international release schedule system to manage team resources
  • Formulating or adapting global marketing plans with local context in mind for key projects / singles with the objective of achieving streaming chart success in the Philippines
  • Organize weekly frontline meetings to ensure department is well-organized and able to implement plans accordingly at the local level in line with regional & global directives. Work alongside the digital, R&A and account servicing team to discuss key issues.
  • Monitor local performance of key projects and recommend corrective action if necessary.

Marketing & Promotion

  • Guide the local international marketing team in the day-to-day operations for international marketing campaigns.
  • Harness the use of data (internal and external tools) to guide day-to-day planning, learning, and reporting
  • Overall artist strategy and creative to drive single promotions and create relevant, buzz-worthy artist stories for local fans
  • Digital advertising campaigns & reporting
  • Creator campaigns & reporting
  • Content strategy (owned and operated channels; third-party channels)
  • Media and promotions (working with the Promotions Team)
  • Brand partnerships
  • Platform partnerships
  • Regularly communicate with labels to ensure key promotional tools are available for priority releases.
  • Lead & coordinate international artist promo tour, for impact
  • Develop strong promotion strategies for touring artists in the region to maximize their exposure on our social media and DSPs.
  • Regular postmortem on marketing plans to improve future marketing strategies & decision-making.

Others

  • To successfully break locally relevant international acts / tracks that have opportunity for regional or global impact (trigger city).
  • Monitor new music & marketing ideas from overseas & suggest for local implementation if applicable.
  • Take notice of new artists, trends, and contents from US, UK or other repertoire potential markets so that we can stay ahead of our competitors.

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