Director, Frontline Marketing - Philippines

Our vision is to deliver loved brands, done sustainably, for better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design, and marketing. As a Director, Frontline Marketing for Philippines, you’ll work to drive bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, investments, success metrics and activity calendars, including Innovation projects and IMX platforms in partnership with Frontline Commercial and Franchise Leadership. 

Does this sound like you?

• You’re a highly motivated and passionate marketer who likes to push boundaries in how brands are activated in market and how new product innovations are launched & executed
• You would love the challenge of finding creative ways to accelerate brand and business growth in what is already one of the biggest and most successful markets in the world for The Coca-Cola Company
• You enjoy collaborating with diverse, multi-cultural talented marketers across our global marketing network to execute never been done before brand ideas
• You’re a master brand storyteller who can rally various stakeholders across all levels of the organization towards raising the levels of brand campaign and activation execution and brand performance
• You don’t care where ideas come from but you find fulfillment in turning those ideas from good to great through brilliant activations and executions
• You thrive in a dynamic, challenging environment; you can simplify and provide clarity in situations that are ‘grey’
• This incredible opportunity awaits the right candidate to make their mark in this individual contributor role of Director, Frontline Marketing - Philippines. Reporting directly to the Senior Director, Frontline Marketing for the Philippines, you will play an important role in growing our exciting portfolio of brands in the Philippines, which includes Coca-Cola, Sprite, Royal, Wilkins, Nutriboost, Minute Maid, Lemondou and many more.
  
  

What You’ll Do For Us

• Manage bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans in partnership with Customer & Commercial and Franchise Leadership
• Actively work on regional market development to ensure the right implementation of projects
• Provide market input and/or participate in agile development of Organizational Unit and market-level Innovation projects
• Provide input to localization and real-time amplification of integrated marketing communications campaigns within the region and/or participate in agile development of Organizational Unit and market-level integrated marketing communications campaigns
• Input into End-2-End consumer & shopper engagement strategy and identify region specific engagement opportunities
• Manage brand activation at the local level, including point of sales activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlers
• Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers
• Develop relationships with key bottlers and ensure alignment and buy-in on marketing agenda
• Lead negotiations and alignment with key stakeholders
• Identify needs for campaign localization or customization as necessary
  
  

Qualifications & Requirements

• Bachelor’s degree or equivalent work experience is required
• Significant marketing and leadership experience (10+ years), including leading smaller teams
• Direct experience with marketing activation
• Business, commercial and financial acumen
• Experience working with The Coca-Cola Company external partners (bottlers and customers)
• Experience working in marketing across countries preferred
• Experience working in cross-functional and cross-geographical teams is preferred
  
  

Key Knowledge Requirements

MASTERY OF (REQUIRED)

• Business & Brand Strategy
• Marketing activation/execution
• Project Management
• Innovation commercialization
• Point of sales and experiential marketing
• Relationship management with external stakeholders
• Team management & leadership
  
  

BROAD EXPERTISE IN (GOOD TO HAVE)

• Market dynamic in franchise unit
• Strong business/commercial acumen
• Consumer insights
• Growth-oriented thinking
  
  

What We Can Do For You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
  
  

Skills

Results-Oriented; Leadership; Sales Process; Account Management; Customer Relationship Management (CRM); Sales Management; Marketing; Pitch Presentations; Consultative Sales Management; Business Insights; Sales Forecasting; Communication; National Account Sales; Customer Service Management; Decision Making; Business Development; Negotiation

Annual Incentive Reference Value Percentage:30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.