Director, Demand Generation
MicroSourcing
Date: 13 hours ago
City: Quezon City
Contract type: Full time
Position: Demand Generation Director
Location: Manila, Philippines
Work setup & shift: Onsite/Dayshift
Why join MicroSourcing?
The Director of Demand Generation will design, lead, and scale MicroSourcing's demand generation engine. This senior leader will be accountable for delivering qualified pipeline and measurable revenue impact, with direct accountability for all digital channels, media & placements, nurture programs, campaign strategy & execution, and the Marketing Automation platform.
The ideal candidate has a proven track record in B2B growth marketing, account-based strategies, and leading global demand generation teams that fuel sales expansion.
About MicroSourcing
With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.
Our commitment to 100% YOU
MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.
At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!
For more information, visit https://www.microsourcing.com/
Location: Manila, Philippines
Work setup & shift: Onsite/Dayshift
Why join MicroSourcing?
The Director of Demand Generation will design, lead, and scale MicroSourcing's demand generation engine. This senior leader will be accountable for delivering qualified pipeline and measurable revenue impact, with direct accountability for all digital channels, media & placements, nurture programs, campaign strategy & execution, and the Marketing Automation platform.
The ideal candidate has a proven track record in B2B growth marketing, account-based strategies, and leading global demand generation teams that fuel sales expansion.
- Develop and execute a comprehensive global demand generation strategy that directly supports corporate revenue targets and market expansion.
- Design and run integrated campaigns (digital, paid media, email, SEO, SEM, content syndication, etc.) to drive awareness, engagement, and qualified opportunities.
- Build and manage strategic relationships with agencies, vendors, and industry analysts to extend MicroSourcing's market reach, strengthen positioning, and accelerate demand impact. Set partner performance benchmarks and accountability measures to support scalable demand generation programs.
- Leverage marketing automation and CRM tools (HubSpot) to optimize lead management, scoring, and nurturing.
- Drive continuous A/B testing, experimentation, and data-driven optimization across campaigns.
- Manage funnel KPIs, OKRs, and dashboards to track marketing performance and contribution to pipeline.
- Own the demand generation budget, forecasting, and ROI reporting.
About MicroSourcing
With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.
Our commitment to 100% YOU
MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.
At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!
For more information, visit https://www.microsourcing.com/
- Terms & conditions apply
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