Director, Demand Generation
MicroSourcing
Date: 3 weeks ago
City: Quezon City
Contract type: Full time
Position: Demand Generation Director
Location: Manila, Philippines
Work setup & shift: Onsite/Dayshift
Why join MicroSourcing?
The Director of Demand Generation will design, lead, and scale MicroSourcing's demand generation engine. This senior leader will be accountable for delivering qualified pipeline and measurable revenue impact, with direct accountability for all digital channels, media & placements, nurture programs, campaign strategy & execution, and the Marketing Automation platform.
The ideal candidate has a proven track record in B2B growth marketing, account-based strategies, and leading global demand generation teams that fuel sales expansion.
About MicroSourcing
With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.
Our commitment to 100% YOU
MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.
At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!
For more information, visit https://www.microsourcing.com/
Location: Manila, Philippines
Work setup & shift: Onsite/Dayshift
Why join MicroSourcing?
The Director of Demand Generation will design, lead, and scale MicroSourcing's demand generation engine. This senior leader will be accountable for delivering qualified pipeline and measurable revenue impact, with direct accountability for all digital channels, media & placements, nurture programs, campaign strategy & execution, and the Marketing Automation platform.
The ideal candidate has a proven track record in B2B growth marketing, account-based strategies, and leading global demand generation teams that fuel sales expansion.
- Develop and execute a comprehensive global demand generation strategy that directly supports corporate revenue targets and market expansion.
- Design and run integrated campaigns (digital, paid media, email, SEO, SEM, content syndication, etc.) to drive awareness, engagement, and qualified opportunities.
- Build and manage strategic relationships with agencies, vendors, and industry analysts to extend MicroSourcing's market reach, strengthen positioning, and accelerate demand impact. Set partner performance benchmarks and accountability measures to support scalable demand generation programs.
- Leverage marketing automation and CRM tools (HubSpot) to optimize lead management, scoring, and nurturing.
- Drive continuous A/B testing, experimentation, and data-driven optimization across campaigns.
- Manage funnel KPIs, OKRs, and dashboards to track marketing performance and contribution to pipeline.
- Own the demand generation budget, forecasting, and ROI reporting.
About MicroSourcing
With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.
Our commitment to 100% YOU
MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.
At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!
For more information, visit https://www.microsourcing.com/
- Terms & conditions apply
How to apply
To apply for this job you need to authorize on our website. If you don't have an account yet, please register.
Post a resumeSimilar jobs
Onboarding Advisor (RPO)
IBM,
Quezon City
19 hours ago
IntroductionReady to help build IBM’s biggest asset - its talent? As a Recruitment Professional, you serve an integral role as the main point of contact for both candidates and hiring managers, guiding them through the full recruiting lifecycle. Work with a team using the most innovative approaches to attraction, sourcing, selection, interviewing, offering, and closing. This is an opportunity to...
Sales Associate (Eastwood Mall)
Anthro Group,
Quezon City
19 hours ago
Provide a warm, welcoming experience by greeting and assisting customers with enthusiasmRecommend suitable products by identifying customer needs and offering detailed product insightsProcess sales transactions accurately using point-of-sale (POS) systemsMaintain clean, organized product displays and ensure shelves are fully stockedConsistently meet or exceed individual and team sales targets by using effective sales techniquesParticipate in store promotions and help with content...
Safety Officer
Afni, Inc.,
Quezon City
1 day ago
DescriptionEssential Functions and Responsibilities:Implement and Enforce Safety Policies: Develop, implement, and enforce workplace health and safety policies in compliance with Philippine Occupational Safety and Health Standards (OSHS) and relevant regulations, including the Department of Labor and Employment (DOLE) guidelines. Conduct Safety Trainings and Orientations: Facilitate safety training, including required certifications (e.g., First Aid, BOSH) for employees, contractors, and new hires,...
