Digital Media Buying Specialist

Manulife is embarking on a multi-year journey to build a Global Performance Marketing Shared Service CoE (Center of Excellence) which will fuel our bold ambition to become a digital customer leader. The function brings together Marketing Technology (MarTech) and Demand Generation (Demand Gen) – a comprehensive, full-funnel approach designed to drive tailored customer journeys powered by connected data, that when integrated raises brand awareness, drives quality traffic, generates leads, secures sales, and fosters brand loyalty.

We are looking for an innovative and curious paid digital media activation specialist to join our dynamic and growing global team and help us in our digital transformation and data democratization journey.

Reporting into the Performance Team Lead, the Digital Media Buying Specialist (Asia) is responsible for owning the day-to-day execution of all elements of paid digital media campaigns for SEM, Display and Social ads in the Asia region. You will work in-platform to ensure that highly relevant ads reach target audiences through high quality inventory in the most cost-efficient manner. In this role, you will be managing all aspects of display and social ads including campaign set-up, optimization and reporting. You should also be able to utilize analytics to identify areas of opportunity and improvement, and effectively communicate learnings to different stakeholders throughout the business. You should have in-depth knowledge of the paid digital media landscape and be able to help Manulife stay on top of the latest and most relevant trends.

Position Responsibilities

• Provide input on integrated paid digital media strategies in collaboration with different marketing stakeholders, backed by thorough research using first party data and third party tools.
• Understand and apply high-level industry trends across different media platforms, wherever applicable.
• Set up campaigns in platforms for display and social ads, e.g. DV360, CM360, Google Display Network, Performance Max, Google Discovery Ads and Meta Ads.
• Manage all aspects of budget management, maximizing performance and spend at every opportunity.
• Ensure all campaigns are delivered on time and within budget whilst achieving Manulife’s KPIs.
• Implement a rigorous optimization schedule using data to improve in-flight campaigns and influence future campaigns.
• Analyze campaign performance on an ongoing basis and report on insights to senior stakeholders.
• Spearhead the paid digital media innovation through a continuous test, learn and scale approach.
  
  

Required Qualifications

• The candidate should have 3-5+ years of experience in Digital Marketing, specializing in one or more of the following channels: DV360, CM360, Google Display Network, Performance Max, Google Discovery Ads, and Meta Ads.
• Google Analytics or Adobe Analytics platform experience is a strong bonus.
• Ability to advise on all things paid digital media to internal stakeholders by providing expertise on specific channels and opportunities and data strategies.
• Extensive understanding of digital media platforms and relevant metrics.
• Strong data analysis skills (e.g. Excel v-lookups, pivot tables, and basic functions, ideally including Google Analytics and/or Adobe Analytics) to understand campaign performance, optimizations and improvement areas.
• Experience in media planning (including inventory/audience research, competitor research and 1st party data analysis).
  
  

Preferred Qualifications

• Certifications across Google Marketing Platform and analytics platforms are a bonus.
• Experience working in financial and/or insurance services is preferred in executing campaigns of varying objectives (awareness, prospecting, retargeting, acquisition).
  
  

When You Join Our Team

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see.
  
  

About Manulife And John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Working Arrangement

Hybrid