Digital Marketing Specialist – PPC & Adwords expert

Job Role: Digital Marketing Specialist – PPC & Adwords expertStatus: Remote | Part-Time (20 hours/week)

Schedule: Monday to Friday 10:00 AM – 2:00 PM Brisbane Time

8:00 AM – 12:00 PM Manila Time

Why choose Remote Staff?

• 100% Work from Home. No office-based setups. Manage your time efficiently and enjoy work-life balance.
• 15+ years in the remote work industry. We’ve helped more than 8K Filipinos establish virtual careers with international clients since 2007
• Competitive and negotiable compensation (depending on skill level & experience
• 100% coverage on Government Contributions Remittance* to SSS, Philhealth, and Pag-ibig. Traditional employment set-ups cover only 50%, while you shoulder the other half as a salary deduction.
  
  

Role Objective

The Digital Marketing Specialist will spearhead the company's online marketing efforts, focusing on AdWords campaign management, PPC optimization, and overall digital strategy to drive lead generation, brand awareness, and direct sales. Reporting directly to General Manager and collaborating with an established team, the specialist will be integral in aligning digital marketing initiatives with broader business objectives, ensuring seamless integration of campaigns across platforms and tools.

Job Responsibilities

AdWords Campaign Management:

• Develop, manage, and optimize PPC campaigns on Google AdWords to maximize ROI.
• Conduct comprehensive keyword research, audience targeting, and bid management to ensure cost-effective ad spend.
• Create compelling ad copy and manage A/B testing to enhance click-through rates (CTR) and conversion rates.
  
  

Landing Page Optimization

• Collaborate with the design and development teams to create and refine landing pages for higher conversion rates.
• Implement and analyze A/B tests on landing pages to make data-driven decisions that enhance user experience and performance.
  
  

Collaboration With Sales And Marketing Teams

• Work closely with sales and marketing teams to align AdWords campaigns with the company’s overall business goals.
• Provide insights on market trends, competitor activities, and customer behavior to inform and refine marketing strategies.
  
  

Performance Monitoring And Reporting

• Track and analyze campaign performance using tools like Google Analytics, AdWords reports, and CRM data.
• Generate detailed daily, weekly, and monthly performance reports, highlighting key metrics, trends, and actionable insights.
  
  

CRM Integration And Management

• Ensure AdWords campaigns are seamlessly integrated with the company’s CRM system.
• Monitor lead generation, tracking the flow through the CRM, and optimize campaigns based on lead quality and conversion rates.
  
  

SEO And Content Strategy Support

• Assist in the development of SEO strategies to complement AdWords efforts.
• Collaborate with content creators to produce SEO-friendly content that supports both organic traffic growth and PPC campaigns.
  
  

Continuous Learning And Improvement

• Stay updated on the latest features, trends, and best practices in AdWords, SEO, and digital marketing.
• Test and implement new tools, features, and strategies to improve campaign performance and drive innovation.
  
  

Campaign Setup And Optimization

• Complete the setup of AdWords campaigns, including keyword research, ad creation, and audience targeting.
• Regularly optimize campaigns to improve CTR, conversion rate (CVR), and return on ad spend (ROAS).
  
  

Job Qualifications

• Proven experience (3+ years) in digital marketing, with a strong focus on AdWords, PPC management, and SEO.
• Proficiency in Google AdWords, Google Analytics, CRM systems, and SEO tools.
• Strong ability to analyze data, generate insights, and make data-driven decisions to optimize campaign performance.
• Excellent communication skills, with the ability to collaborate effectively with sales, marketing, and design teams.
• Ability to create compelling ad copy and develop effective marketing strategies that align with business objectives.
• Willingness to stay updated on the latest trends and tools in digital marketing, and to test and implement new strategies.
• Degree in Marketing, Digital Marketing, or a related field is preferred.
• Ability to manage multiple campaigns simultaneously and meet deadlines in a part-time capacity, with the potential to transition to full-time based on performance.
  
  

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