Digital Marketing Specialist

About The Role

The Marketing Specialist is responsible for developing and executing marketing strategies across brand, retail, and digital platforms. This role involves creating engaging campaigns, conducting market research, ensuring brand consistency, optimizing media channels, and tracking marketing performance. The Marketing Specialist works closely with cross-functional teams to enhance customer engagement, drive sales, and strengthen brand position.

Duties

Marketing Campaign Development and Execution

• Assists in the creation and execution of marketing campaigns, including content creation, new product launches, social media strategies, upsell/cross-sell initiatives, and sales enablement efforts.
• Works with the marketing team to ensure campaigns are aligned with business goals and effectively engage the target audience.
• Closely tracks the results of marketing strategies and conducts data analysis to evaluate the effectiveness of campaigns and optimize future efforts.
  
  

Market Research and Analysis

• Conducts thorough research on market trends, competitor offerings, pricing schedules, product specifications, and demographic data.
• Analyzes data to inform marketing strategy, develop new campaigns, and ensure the company remains competitive in the market.
  
  

Brand Strategy and Consistency

• Collaborates with graphic designers to create branding ideas, advertising copy, graphic designs, and promotional materials that align with the brand's guidelines.
• Enforces brand marketing guidelines throughout each campaign to ensure consistent messaging and brand identity.
  
  

Media Channel Identification and Strategy

• Identifies and selects the most appropriate media channels for the distribution of marketing materials to ensure maximum reach and engagement with the target audience.
• Creates, maintains, and distributes monthly marketing reports showing achievement of critical metrics regarding lead generation, content creation, website traffic, and other KPIs.
  
  

Qualifications

• Graduate of Marketing Management, Mass Communications or its equivalent.
• Must have 2-3 years previous marketing experience
• Extensive experience with product launches and/or integrated marketing campaigns
• Working knowledge of market research, surveys, and data analytics.
• Proficiency with Microsoft Office and our content management system (CMS)
• Excellent communication and presentation skills
• Keen observation to details
• Excellent in project management
• Ability to connect with customer needs
• Innovative and creative
• Strong familiarity in social media platforms
• Can work both independently and with the team
  
  

The incumbent is expected to report for work daily according to the schedule set by the employer, must be physically and mentally fit to perform the assigned tasks, must be willing to travel to do field work depending on the needs and occasion, may be requested to work overtime.

Work Arrangement

• Office-based – 90% normal duties
• Field-based –10% meetings, store visits, etc.
  
  

Candidates with attached CV and relevant experience will be considered for a phone interview.