Digital Marketing Specialist

Job Summary

JOB DESCRIPTION

As Vertiv’s Digital Customer Programs Specialist you will execute a set of defined strategies that drive retention, loyalty, advocacy, growth, and community participation within Vertiv’s current customer/client base as defined by the Growth Marketing Senior Manager, who you will report to.

Requiring strong project or program management skills, you will play a pivotal role in improving the efficiency and effectiveness of customer engagement and pipeline creation contributing to the organization’s overall growth objectives. This role serves as the primary driver for several fast-moving marketing groups (including digital, account-based, demand, customer, and field marketing) to steer alignment around a shared strategy and adaptive program plan — with the goal of enabling buyers to realize value throughout the customer lifecycle. This role requires familiarity with the marketing technologies used to share customer insights, automate processes, and create customer engagement. It also requires the ability to navigate cross-functionally to drive consensus.

The role involves working extensively within Vertiv’s MAP [Eloqua] platform and requires excellent working practice and knowledge of the tool. As such, you will be responsible for design, QA, execution, maintenance, and reporting for automated marketing programs and email distribution. To succeed with the speed and scalability of the program deployment, the postholder is required to fully leverage the new-to-Vertiv Customer Data Platform and the data within it, being closely aligned with IT and Data teams to ensure the correct building of segments and an important level of digitalization.

This role is operationally focused on the execution of tasks related to a customer marketing strategy.

Essential Job Functions

Build and deploy the Customer Marketing automated programs

• Understand campaign/program best practices to determine the best next-step follow-up throughout the customer lifecycle.
• Understand campaign/program setup, design, tracking, and call-to-action details to document and create materials (e.g., email templates, contact cadence, adaptive programs, feedback mechanisms).
• Help manage the process of defining and prioritizing audience segments along with marketing program managers (using the technology supporting the marketing program managers).
• Oversees the creation of emails, landing pages, forms, and reports within the MAP.
• Create automated programs, working within defined scoring schematics to support the marketing organization.
• Employ A/B testing and audience segmentation strategies to evaluate data engagement and conversion rates within customer programs developed in Eloqua.
• Work closely with external MAP (Eloqua) specialist contractor, acting as the Vertiv go to person for working projects and implementation.
  
  

Reporting and optimization of program results and target audience size

• Monitor and reports on effectiveness metrics related to tactics and programs managed by the MAP and related applications.
• Partner with data/business analyst teams to ensure needed reports are made available to the marketing managers.
• Integrate plans from marketing subfunctions and peer teams to document specific campaign/program scheduling and provide a cross-functional view of what may or may not be working for customers.
  
  

Job Qualifications

• Three + years of marketing experience, ideally in a marketing planning or a marketing project management role
• Experience with integrated marketing planning across business units, regions, and functional teams
• Experience serving, collaborating with, and influencing through presentations and other forms of communication
• Proven success in establishing relationships across multiple functions and teams (including peer-to-peer) to achieve desired results
• Five or more years of MAP administration and demand generation experiences and related activities
  
  

CHALLENGES

• Working to tight deadlines and juggling workload appropriately
• Ensure strong consistency of brand and key messages and compliance with Vertiv guidelines
• Ability to operate within best practice models and still bring creative thinking to the work
• Ability to transfer campaign and program literacy into an action-oriented strategy and plan with customer value and experience at the core
• Ability to articulate value, collaborate effectively, and build consensus
• Ability to collaborate and participate across time zones
• Understanding of data and data analysis
• Ability to work with planning templates, tools, and calendars
• Project management
  
  

The successful candidate will embrace Vertiv’s Core Principals & Behaviors to help execute our Strategic Priorities.

OUR CORE PRINCIPALS: Safety. Integrity. Respect. Teamwork. Diversity & Inclusion.

OUR STRATEGIC PRIORITIES

• Customer Focus
• Operational Excellence
• High-Performance Culture
• Innovation
• Financial Strength
  
  

OUR BEHAVIORS

• Own It
• Act With Urgency
• Foster a Customer-First Mindset
• Think Big and Execute
• Lead by Example
• Drive Continuous Improvement
• Learn and Seek Out Development
  
  

About The Team

Work Authorization

No calls or agencies please. Vertiv will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.

Equal Opportunity Employer

We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability.