Digital Marketing Specialist

Overview

We are looking for a Digital Marketing Specialist to join our growing creative team in Community Brands!

Position Overview

Manages the marketing activities and programs for the organization. Develops and implements marketing plans to serve the business objectives. Stays abreast of changes in the marketing environment and coordinates market research projects. Selects and manages ongoing relationships with different marketing vendors. May oversees advertising, events and public relations.

Responsibilities & Qualifications

Position Summary

• Ensures that project/department milestones/goals are met and adhering to approved budgets
• Grow pipeline by creating, executing and leading the demand generation strategy across multiple personas and at every stage of the buyer’s journey with clear goals, objectives, strategies and tactics
• Position the brands and products in the division with clear value propositions in the market.
• Maintain competitive analysis and customer segment understanding to formulate and execute positioning of products, messaging, sales enablement and go-to-market strategy
• Define and direct marketing programs for demand creation, lead generation and interface with division sales leader and sales team for lead tracking and management
• Work closely with key internal and external stakeholders to create campaign strategy, best practices and trend analysis
• Ensure sales and marketing alignment of priorities, adjusting as required by changing market conditions, customer insights and/or emerging opportunities
• Collect, consolidate and generate weekly marketing Key Performance Indicators (week, month and quarter focus) and roll up each week’s numbers to Marketing
• Management
• Compile key pieces of information related to performance against marketing objectives to be reviewed by Management
• Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads
• Act as the traffic manager for all advertising commitments, making sure marketing teams deliver on time, advertising is tracked, and publications are paid
  
  
  

We would love to chat if you have...

Experience:

• 3-5 years of experience in Marketing related functions with a B2B software company or SaaS
  
  
  

Skills:

• Proficient in Office 365 - Microsoft Word, Excel, PowerPoint, Outlook Demonstrate ability to learn and understand basic office software applications.
• Excellent verbal and written communication, organization and follow up skills
• Excellent relationship building skills and ability to work both individually and as a member of a team are necessary
• Ability to work effectively within a fast-paced, deadline-driven environment
• Strong problem solving and analytical skills with keen ability to deal with detailed, and sometimes ambiguous, information
• Skilled at interacting with employees at all levels within the organization
  
  
  

Total Rewards

About Us

Community Brands – leveling the playing field between for-profits and purpose-driven organizations

Community Brands provides a connected network of solutions that enable mission-driven organizations to thrive. Our software powers non-profits, associations, and K-12 schools to engage the people they serve through programs and events, raise funds to enable their mission, and manage their financials and operations. Our family of brands are bound by a common purpose to serve the organizations that make our communities a better place to live. With over 1,600 employees in the US, Canada, UK, Australia, India, and the Philippines, we know that our success is driven entirely by the people of Community Brands. Through professional opportunity, we strive to give each person a clear path to success and personal growth. We embrace diversity and believe that our differences in experience and perspective are the key to our sustained success.

Why work here?

Good People, Doing Good Things: Employees at Community Brands are techies and volunteers who strive to make the Company a great place to work. We dream big and are motivated to help our customers use the technology we create to improve the world around us.

At Community Brands, a great company awaits you...

• Market-Competitive Compensation
• Generous Allowances & Benefits
• Hybrid Work Set Up
• Quarterly Performance Bonus
• Flexible Planned Paid Time Off
• Annual Leave Credit Conversion
• Medical Insurance
• Dependents' HMO Coverage
• Dental Coverage
• Comprehensive Life Insurance
• Work-Life Balance
• Equal Opportunity Employer
  
  
  

All persons hired will be required to:

• verify their identity,
• verify they are eligible to work, without sponsorship, in the country they are to be employed in, and
• complete any required employment eligibility verification form upon hire.