Digital Marketing Specialist

Job Title: Digital Marketing Specialist – Ads Creation, GHL CRM Management, and Landing Page Design

Company Location: Singapore (Remote)

Job Type: Full-time

Reports to: Head Of Marketing

Salary Range: $1,000-$1,300 SGD

Job Overview:

As our Digital Marketing Specialist, you will be responsible for creating impactful ad campaigns on Facebook and Google, managing customer journeys within GoHighLevel CRM, and designing high-converting landing pages. This role is ideal for a creative, data-driven professional passionate about optimizing digital marketing performance through precise targeting, efficient CRM workflows, and engaging design.

Key Responsibilities:

Facebook & Google Ads Creation

• Develop, manage, and optimize ad campaigns on Facebook and Google to drive brand engagement, traffic, and conversions.
• Conduct regular A/B testing, optimize ad creative, and analyze performance metrics to improve ROI.
• Stay informed of platform updates, ad policies, and best practices.

GoHighLevel CRM Management

• Set up, customize, and optimize GoHighLevel CRM workflows to manage leads, automate follow-up sequences, and track customer journey stages.
• Build and refine sales funnels in GoHighLevel to align with marketing campaigns and nurture leads effectively.
• Use segmentation, tags, and tracking to enhance customer experience and measure CRM impact.

Landing Page Design and Optimization

• Create visually engaging and conversion-focused landing pages using GoHighLevel or similar tools.
• Ensure landing pages are optimized for SEO, mobile responsiveness, and a streamlined user experience.
• Continuously analyze landing page performance to maximize lead capture and conversion rates.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Advertising, Graphic Design, or a related field.
• 2-3 years of experience in media buying, digital marketing and GoHighLevel CRM
• Strong proficiency in GoHighlevel, Ads and Design software tools such as GoHighlevel CRM, Facebook and Google Ads Manager and Adobe Creative Suite (Photoshop, Illustrator, InDesign), AI tools or Canva.
• A proven track record of successful media buying across digital platforms (e.g., Google Ads and Facebook Ads), GoHighLevel workflow and automation with great conversion using the landing pages.
• Excellent communication and interpersonal skills to manage both client relationships and cross-functional teamwork.
• Analytical skills to interpret data, optimize campaigns, and present actionable insights.
• Portfolio of design work required with the application, showcasing a variety of creative projects and ad designs.
• Ability to manage multiple campaigns, priorities, and client needs in a fast-paced environment.
• Creative problem-solving skills and attention to detail.
• Lives in a location outside of natural disasters and electrical disruptions prone areas
• Strong internet connection
• A great sense of humour is a plus! (We don’t take ourselves too seriously, but we’re serious about the work we do.)

Why Join Us?

• Competitive salary, performance-based incentives, and a clear path for career growth.
• A vibrant and fun company culture where teamwork, creativity, and laughter are encouraged daily.
• Work with an amazing group of people who are as passionate about client success as they are about enjoying what they do.
• Opportunities to grow, learn, and contribute to exciting projects in a rapidly growing marketing tech company.
• Work From Home - Provide absolute value at the comfort of your home