Digital Marketing Manager
Robinsons Land Corporation
Date: 2 weeks ago
City: Pasig City
Contract type: Full time
Department
Marketing
Employee Type
Probationary
We are seeking an experienced and strategic Digital Marketing Manager to lead and execute our digital marketing initiatives for Robinsons Land Corporation’s Commercial Centers Division. This role will be responsible for managing social media platforms, analyzing digital marketing effectiveness, overseeing website performance, and leading a team to drive engagement and growth.
The ideal candidate is a data-driven digital marketer with a passion for innovation, strong leadership skills, and a deep understanding of the latest digital marketing trends.
Key Responsibilities
Manage content calendars and oversee content creation, including copywriting, graphics, and videos.
Monitor social media trends, competitor activities, and customer sentiment to optimize engagement.
Implement and oversee paid social media campaigns, ensuring alignment with marketing objectives.
Use data-driven approaches to optimize campaigns, ensuring high ROI.
Generate reports on campaign performance, audience behavior, and digital marketing trends.
Leverage tools such as Google Analytics, Meta Business Suite, and other digital marketing analytics platforms.
Collaborate with developers and designers to enhance website functionality, SEO, and performance.
Monitor website traffic, user engagement, and conversion rates, implementing improvements as needed.
Coordinate with upper management, internal stakeholders, agencies, and external partners to execute marketing initiatives.
Ensure brand consistency across all digital channels in alignment with corporate objectives.
Qualifications & Skills
5 - 10 years
Job posted on
2025-03-12
Marketing
Employee Type
Probationary
We are seeking an experienced and strategic Digital Marketing Manager to lead and execute our digital marketing initiatives for Robinsons Land Corporation’s Commercial Centers Division. This role will be responsible for managing social media platforms, analyzing digital marketing effectiveness, overseeing website performance, and leading a team to drive engagement and growth.
The ideal candidate is a data-driven digital marketer with a passion for innovation, strong leadership skills, and a deep understanding of the latest digital marketing trends.
Key Responsibilities
- Social Media Management
Manage content calendars and oversee content creation, including copywriting, graphics, and videos.
Monitor social media trends, competitor activities, and customer sentiment to optimize engagement.
Implement and oversee paid social media campaigns, ensuring alignment with marketing objectives.
- Analytics & Effectiveness
Use data-driven approaches to optimize campaigns, ensuring high ROI.
Generate reports on campaign performance, audience behavior, and digital marketing trends.
Leverage tools such as Google Analytics, Meta Business Suite, and other digital marketing analytics platforms.
- Website Management
Collaborate with developers and designers to enhance website functionality, SEO, and performance.
Monitor website traffic, user engagement, and conversion rates, implementing improvements as needed.
- People & Stakeholder Management
Coordinate with upper management, internal stakeholders, agencies, and external partners to execute marketing initiatives.
Ensure brand consistency across all digital channels in alignment with corporate objectives.
Qualifications & Skills
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in digital marketing, preferably in retail, commercial real estate, or shopping center industries.
- Expertise in social media management, analytics, and website management.
- Proficiency in digital marketing tools such as Google Analytics, Meta Business Suite, SEO tools, and content management systems (CMS).
- Strong analytical skills with the ability to interpret data and translate insights into action.
- Experience managing and developing teams.
- Excellent communication, project management, and stakeholder engagement skills.
- Creative mindset with a passion for staying ahead of digital trends.
5 - 10 years
Job posted on
2025-03-12
How to apply
To apply for this job you need to authorize on our website. If you don't have an account yet, please register.
Post a resumeSimilar jobs
HR & Office Admin Associate
Transportify Philippines,
Pasig City
15 hours ago
Who We Are Looking ForWe are seeking a highly motivated individual to support HR and administrative operations. This entry-level role will focus on clerical and administrative tasks, with gradual exposure to broader HR responsibilities.ResponsibilitiesHandle clerical and administrative support for the HR and Office Admin team.Manage attendance monitoring, timekeeping, and preparation of reports.Handle procurement of office supplies and coordinate with vendors.Maintain...
Business Development Manager
Robert Walters,
Pasig City
5 days ago
JuanHand, a respected name in the financial services sector, is seeking a Business Development Manager to join their team in Ortigas. This is an opportunity for you to play a pivotal role in expanding JuanHand’s reach and influence within the credit reporting and scoring industry. As a Business Development Manager, you will be at the forefront of client engagement, partnership...
AC Manila - Business Continuity Associate
PwC Acceleration Center Manila,
Pasig City
6 days ago
At PwC, our people in cybersecurity focus on protecting organisations from cyber threats through advanced technologies and strategies. They work to identify vulnerabilities, develop secure systems, and provide proactive solutions to safeguard sensitive data. In disaster recovery at PwC, you will focus on helping organisations prepare for, and recover from, natural or man-made disasters, maintaining business continuity and minimising disruptions....
