DIGITAL MARKETING MANAGER

JOB QUALIFICATIONS:

• Candidate must possess at least Bachelor's/College Degree in Marketing, Advertising or equivalent.
• At least 2-3 Year(s) of successful work experience as a Digital Marketing Strategist or Digital Marketing Manager.
• Required Skill(s): Demonstrable experience with SEO/SEM and CRM Software.
• With experience implementing and optimizing Google AdWords campaigns.
• Solid Knowledge of web analytics tools like Google Analytics.
• Hands on experience with online marketing tools and practices.
• Familiarity with web design and HTML.
• Excellent verbal and written communication skills.
• Strong analytical and project management skills.
• Strong customer service and support skills.
• Has the ability to address concerns/issues under pressure.
• With strong background in financing industry.

JOB DESCRIPTION:

Assist in development and execution of all Marketing Strategies, by:

• Establishing targeted customer and industry partnership networks.
• Maintain a good understanding of the target market's needs / preferences / touchpoints
• Write and produce presentations, articles, press releases and social media copies
• Develop creative and relevant executions of planned marketing efforts
• Work in close collaboration with Digital Marketing
• Manager to ensure cohesiveness of campaign executions
• Build relationship and rapport with the media and company partners
• Speaking publicly at interviews, press conferences and presentations
• Provide comprehensive progress reports to immediate superior.

Monitor Client Acquisition Cost per Marketing Spend, by:

• Measure and report on the performance of marketing campaigns
• Keeping records of progress, budgets and timescales, and keeping colleagues updated

Supervising and Training District Marketing Officers, by:

1. Train and Monitor District Marketing Officers’ performance and perform scheduled evaluations

2. Regularly meet and align with DMOs for updates

3. Provide counseling and professional guidance to DMOs