大媒体投放负责人 / Paid Media Lead

Beyond Horizon Group

Date: 1 day ago

City: Makati City

Contract type: Full time

岗位概述 | Role Overview

负责管理和优化在 Google、Meta、TikTok 等大型媒体平台的广告投放，利用数据驱动的策略降低 CAC、提升 ROI，为公司持续获取高质量用户。

Responsible for building and managing large-scale paid media campaigns across Google, Meta, TikTok and other platforms. This role will optimize acquisition funnels, lower CAC, and maximize ROI through data-driven strategies.

岗位职责 | Responsibilities

制定并执行付费媒体投放策略，覆盖品牌、效果广告与渠道拓展

通过数据分析和 A/B 测试优化转化链路和投放效率

管理广告预算，确保 ROI 持续优化

与产品、数据团队协作，推动投放效果与产品留存结合

Lead strategy and execution of paid media campaigns across multiple platforms

Drive CAC reduction and ROI improvement through testing and optimization

Manage advertising budgets effectively

Collaborate with product and analytics teams to align acquisition with retention goals

任职要求 | Requirements

5–10 年大型媒体投放经验，有互联网/泛娱乐/游戏行业成功案例

熟悉 Google、Meta、TikTok 广告系统，具备大规模预算管理能力

精通数据分析、转化优化、归因建模

有海外市场投放经验，熟悉东南亚市场优先

语言：中英文流利，会东南亚语言者优先

5–10 years of experience in paid media, with proven success in entertainment/gaming/consumer internet

Deep knowledge of Google, Meta, TikTok ad platforms

Strong data analytics and attribution modeling skills

Prior experience in international campaigns; Southeast Asia background preferred

Languages: Fluent in Mandarin and English; local SEA languages a plus

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