D2C Growth Marketing Specialist
edamama
Date: 1 day ago
City: Makati City
Contract type: Full time
What You'll Do
We are looking for a data-driven Performance & Marketplace Growth Manager to own paid acquisition, TikTok Shop growth, and key marketplace initiatives across Shopee and Lazada. This role will play a critical part in driving traffic, conversion, and GMV through performance marketing, LIVE selling, creator partnerships, and continuous optimization across the full funnel.
Key Responsibility Areas
Performance Marketing
We are looking for a data-driven Performance & Marketplace Growth Manager to own paid acquisition, TikTok Shop growth, and key marketplace initiatives across Shopee and Lazada. This role will play a critical part in driving traffic, conversion, and GMV through performance marketing, LIVE selling, creator partnerships, and continuous optimization across the full funnel.
Key Responsibility Areas
Performance Marketing
- Plan, execute, and optimize paid acquisition campaigns across Meta, Google, TikTok, and other relevant platforms
- Own performance metrics including CAC, ROAS, CTR, CVR, AOV, and LTV
- Manage media budgets and provide regular performance reporting and insights
- Collaborate with creative teams to develop high-performing ad concepts and formats
- Own the TikTok Shop growth strategy, driving traffic, conversion, and GMV
- Manage TikTok Shop Ads (Product Ads, LIVE Ads, Affiliate Ads)
- Build and scale creator and affiliate programs to drive consistent sales
- Plan and execute LIVE selling campaigns, including hosts, scripts, promos, and schedules
- Track TikTok Shop KPIs including GMV, ROAS, CVR, AOV, and affiliate contribution
- Support growth initiatives on Shopee and Lazada, including campaign participation, promos, and traffic-driving activities
- Coordinate on-platform ads (Shopee Ads, Lazada Sponsored Solutions) with Commercial team to improve visibility and conversion
- Analyze marketplace performance (traffic, conversion, sales uplift) and recommend optimizations
- Analyze full-funnel performance and identify opportunities across acquisition to retention
- Run structured experiments and A/B tests across channels and formats
- Monitor trends, platform updates, and competitor activity
- Work with Commercial and Ops teams to ensure listings, pricing, and stock availability support campaigns
- At least 5 years experience in growth, performance, or D2C marketing
- Proven hands-on experience managing paid media and TikTok Shop
- Strong understanding of TikTok content culture, LIVE selling, and affiliate ecosystems
- Experience with tools such as Meta Ads Manager, TikTok Ads Manager, Google Analytics, and TikTok Shop Seller Center
- Experience working with creators, influencers, or agency partners
- Data-driven mindset with strong analytical and problem-solving skills
- Ability to work cross-functionally and manage multiple initiatives simultaneously
How to apply
To apply for this job you need to authorize on our website. If you don't have an account yet, please register.
Post a resumeSimilar jobs
MEPF Revit Modeler
GHD,
Makati City
1 day ago
Job DescriptionHelp us build the future and we’ll help you build a rewarding and purposeful career.Our global network is made up of architects, designers, planners, engineers, and environmental scientists all working towards the same goal.Join a team that brings inspirational architecture, landscapes, townscapes and places to our world, and we’ll provide you unlimited space to grow.In this role, you will:Collaborate...
Accounting Assistant
Worksavers Personnel Services, Inc.,
Makati City
1 week ago
Preferably graduate of BS Accountancy or graduate of any Accounting related courseFast learner, hardworking and willing to be trainedWilling to work under pressureWith or without experienceFresh graduates are welcome to applyJob Duties And ResponsibilitiesAssisting the Accounting Department.Conducting regular office tasks such data entry, filing, phone answering, mail processing, etc.Managing phone, email, and in-person correspondence with customers and vendors.Helping the department...
Procurement Category Specialist (ST Telemedia Global Data Centres Philippines)
Globe Telecom,
Makati City
1 week ago
At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.Job DescriptionThe Procurement Category Specialist is a key strategic role responsible for leading and managing assigned procurement categories, ensuring optimal sourcing strategies, supplier relationships,...
