Customer Base Management Manager
Globe Telecom
Date: 3 weeks ago
City: Taguig
Contract type: Full time

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.
Job Description
The CBM Manager is responsible for crafting and executing strategies to grow value from the existing postpaid base through improved onboarding, engagement, retention, and monetization. This role leads the development of targeted, insight-driven programs that sustain customer satisfaction and maximize revenue per user. Serving as the internal advocate for the postpaid base, the CBM Manager ensures that lifecycle interventions are both commercially impactful and customer-centric.
Focus Areas
Equal Opportunity Employer
Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.
Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here
Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.
Job Description
The CBM Manager is responsible for crafting and executing strategies to grow value from the existing postpaid base through improved onboarding, engagement, retention, and monetization. This role leads the development of targeted, insight-driven programs that sustain customer satisfaction and maximize revenue per user. Serving as the internal advocate for the postpaid base, the CBM Manager ensures that lifecycle interventions are both commercially impactful and customer-centric.
Focus Areas
- Develop and lead base management strategies tied to lifecycle stages (onboarding, engagement, retention, monetization)
- Translate data and insights into base-focused programs
- Coordinate with digital, channel, product, and CLM to ensure aligned lifecycle execution
- Oversee performance tracking and program optimization across the base
- Direct and develop the Revenue Growth and Retention teams
- Strategy Development
- Program Design & Ownership
- Campaign Execution & Integration
- Lifecycle Calendar Governance
- Insight & Data Utilization
- Test & Learn Ownership
- Performance Tracking & Optimization
- Customer Lifetime Value (CLTV) Focus
- Team Leadership
Equal Opportunity Employer
Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.
Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here
Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.
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