Creative Lead

About Amplify:

Amplify is one of the leading digital entertainment companies in the Asia Pacific region. As a young and ambitious company, we are focused on redefining the entertainment business for the 21st century. At Amplify, we create and develop commercial opportunities and audience engagement for some of Australia and Asia’s biggest online creators through media partnerships, live events, and social commerce, ensuring the growth of our talent.

As a global agency led by creators, we operate at the intersection of talent, content, and culture. With offices in Australia, the Asia Pacific region, the United States, and beyond, we collaborate with some of the world’s largest brands to craft innovative campaigns that resonate with youth audiences. Our specialties include influencer marketing, social content, and ongoing talent partnerships that leverage digital platforms.

About the Role:

The Creative Lead is responsible for guiding the execution and creative direction of campaigns across multiple platforms. This role ensures that ideas are transformed into compelling, high-quality outputs that resonate with audiences, while managing collaboration between creators, designers, and social teams.

Key Responsibilities:

• Lead brainstorming and ideation sessions, turning strategies into compelling creative concepts.
• Oversee execution of campaign ideas across TikTok, Meta, YouTube, and Spotify.
• Collaborate with designers, copywriters, and content creators to ensure high-quality creative outputs.
• Maintain consistency of brand narratives across all platforms and markets.
• Supervise day-to-day creative production and ensure timely delivery of assets.
• Mentor and guide creative team members to push innovative storytelling.

Qualifications & Experience:

• 3+ years of experience in creative direction, campaign development, or digital content production.
• Strong portfolio of executed campaigns across social platforms.
• Exceptional creative judgment and ability to inspire teams.
• Experience working cross-functionally with creators, designers, and brand teams.
• Strong communication and leadership skills.
• Familiarity with influencer marketing and brand partnerships.