Conversion Rate Optimization Specialist

Who We Are.

Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands. We have some of the industry's most prominent and storied go-to-market brands, including Bluehost, HostGator, Domain.com, Network Solutions, Register.com and Web.com. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. The strength of our company lives in the intersection of our people, our customers, and our brands.

What you’ll do & how you’ll make your mark.

• Analyze user behavior and conversion rates to identify optimization opportunities across domain and website builder experiences.
• Conduct A/B testing, multivariate tests, and personalization strategies using Adobe Target and Adobe Analytics.
• Collaborate with design, product, and storefront teams to implement and monitor test results and improvements.
• Develop data-driven strategies to enhance user experience and increase conversion rates.
• Create comprehensive reports and dashboards on CRO performance, using insights to inform decision-making and roadmap prioritization.
  
  
  

Who you are & what you’ll need to succeed.

• 3+ years of experience in conversion rate optimization and A/B testing.
• Expertise in Adobe Analytics, Adobe Target, and other testing and analytics tools.
• Strong analytical skills and ability to turn data into actionable insights.
• Experience working with UX/UI teams to implement changes that improve conversion rates.
• Knowledge of HTML, CSS, and JavaScript is a plus for troubleshooting and test setup.
• Proven ability to work cross-functionally, collaborate with technical teams, and present findings clearly to non-technical stakeholders.
• Experience with ecommerce or SaaS platforms, understanding of customer behavior, and a drive to improve performance metrics.
  
  
  

Why you’ll love us.

• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.
• We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with Newfolders globally.
• We care about you. We are a family, and we care about you and your family’s physical and mental health by providing competitive HMO benefits – 175k MBL with two free dependents upon regularization! We also give out Punctuality Bonus, Generous Vacation policy, and much more!
• Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with #teamnewfold!
  
  
  

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.