Commercial Manager

Job Summary:

This role is responsible for driving commercial growth and building strong client relationships across the APAC region, with the main base in the Philippines. The manager will develop and implement business strategies, identify new opportunities, and oversee trade and distribution projects in key markets.

In the Philippines, the role will also manage both on-premise (bars, restaurants) and off-premise (retail) channels, working closely with distributor partners to ensure sales growth, wider distribution, and strong brand performance.

Key Responsibilities:

Distributor Management

• Contract management for both partners (with representation to S&R as a special arrangement)
• Set goals and targets for distributors, cascade and adhere to it to achieve FY
• Sales depletion and management /monitoring of customer SIT
• Monthly competitive activation and pricing reports from both distributors and direct accounts
• Establish consistent Merchandising & Planogram
• SKU Channel strategy implementation
• Maintain pricing objectives
• Establish relationships with key accounts & distributors
• Bi-weekly meetings with main distributors
• Periodic trade visits with specific agenda (weekly/monthly for local/ external markets)
• QBR setting for team and APAC head with distributors
  
  

Sales

• Achieve annual company sales target and deliver volume growth
• Work with distributor/s and key accounts to generate annual volume forecast
• Gain additional SKU listings in account universe
• Obtain retail displays / signage
• Sell in of promo packs and NPDs
• Work with marketing on partnership trade deals including budget management and drafting of proposals
• Opportunity creation: create a pipeline of leads for key accounts
  
  

Account Universe

• Help grow universe through work-withs and customer engagement
• Account universe tracking reports (where we are, opportunities etc.)
• Maintain and update Account Universe templates
• Segmentation report (bar/resto/club etc.)
• Store listing compliance
• Account retention
  
  

Customer Engagement

• Monthly store checks of retail universe
• Arrange monthly/quarterly training where needed with key retail and PO accounts
• Build strong relationships with Retail and OP key accounts
  
  

Requirements:

• Knowledge of office management systems and procedures
• Working knowledge of office equipment
• Proficiency in MS Office (MS Excel and MS PowerPoint) or similar office suite like G Suite
• Excellent time management skills
• Excellent written and verbal communication skills
• College graduate (with marketing experience is a plus)
• Able to work independently with minimal supervision
• Depth in understanding the brand, its business model, its customers and its consumers
• Team player with a good sense of leadership traits
• Ability to adhere to corporate policies
• At least 5 years of valid sales experience locally/regionally/globally