Campaigns Strategist - Online, Marketing
Shopee
Date: 12 hours ago
City: Manila
Contract type: Full time
Job Description
- Oversee and develop digital strategies for awareness and driving new users.
- Handles cross-functional operations across online marketing channels, from asset coordination, campaign dashboard set-up, optimization, to postmortem analysis.
- Oversee campaign performance and provide recommendations based on actionable, data-driven insights with the clear objective of driving new users.
- Determine opportunities to build best practices by identifying trends and competitor movements.
- Be the go-to person for questions on digital channel technical questions, including campaign best practices, tracking, and measurement.
- Bachelor’s degree in Advertising, Marketing or a related field..
- 5-7 years of relevant working experience in digital marketing (media planning, ads implementation, campaign execution and analysis on digital channels)
- Extensive experience and knowledge with Meta Ads Manager, Google AdWords, and digital platforms.
- Advanced Excel skills, experience with analyzing datasets and delivering actionable insights.
- Self-starter and a team-player who enjoys a fast-paced environment
- Ability to work under pressure
- Excellent communication and presentation skills.
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