Business Development and Marketing Administrator

Job Category: Marketing

Job Location: Angeles, Pampanga

Want a job where you love what you do? Land this amazing job opportunity for a Business Development and Marketing Administrator and work with highly skilled professionals here in the Philippines! Location / Shift Angeles Office, Evening Shit NOTE: You must be willing to work in the office in the above office location to apply for this position Job Description a B2B company seeking a motivated and organized Marketing & Business Development Professional to help grow our footprint in occupational hearing and respiratory health safety services, products and programs. This dual-function role combines marketing creativity with business development execution — helping us attract, engage, and convert prospective clients through both digital channels and outbound efforts. You’ll work closely with the Sales/Marketing Director to maintain consistent marketing communications, generate qualified leads, and set appointments for our sales department. This role is dynamic and will evolve as the company grows. Key Responsivities Business Development Activities

• Make outbound calls to prospects, updating contact info and setting qualified appointments for Sales.
• Manage inbound inquiries (phone, email, website, social media).
• Target: set 8 new qualified* appointments per week (mix of inbound and outbound).
• Maintain clear notes in Salesforce including contact details, next activity, requests and promises.
• Support the Sales team by sending follow-up information, documentation and other tasks as needed.Must meet definition of New Qualified Lead, based on details including: existing relationship with Anadyne, company geographical location, at-risk employee group size, contact details secured Typical Call Flow: - 5 dials = 1 conversation; - 5 conversations = 1 appointment; - Approx. 200 dials per week expected to hit above matrix.

Marketing Activities

• Prospect Research: Identify and document potential client companies and key contacts.
• CRM Management: Keep contact and company details accurate and current in Salesforce.
• Brand Awareness: Consistently promote Anadyne through online and offline marketing channels (including phone, Anadyne website, LinkedIn, emails) Content & Blog Management
• Conduct a monthly strategy call with the Sales/Marketing Director.
• Write and post 2–4 SEO-optimized blog articles each month (by the 7th).
• Submit posts to Google and Bing for indexing.
• Blog topics rotate periodically between: Occupational Hearing Conservation & Testing, Respiratory health and Safety, and Custom Hearing Protection.Each post should use target keywords such as: mobile hearing testing, OSHA hearing testing, respirator fit testing, respirator clearance surveys, custom hearing protection, etc..

Social Media

Publish 2–4 article-style posts on Anadyne’s LinkedIn page monthly mirroring blog post, linking back to the website to boost engagement and SEO. E-Blasts & Email Campaigns Why join optiBPO? optiBPO is an exciting workplace where you will be surrounded by smart, talented, and motivated professionals that supports clients across Australia, New Zealand, United States, Canada, United Kingdom, and Europe. optiBPO helps clients in planning, building, and managing dedicated offshoring teams in the Philippines. Enjoy great perks and benefits such as in-house medical team and HMO coverage. We maintain a healthy workplace that promotes collaboration, creativity, and teamwork. It is important for us to help you advance your career by elevating growth strategies and learning opportunities throughout your career journey with us. More Jobs Available

• Create and send a monthly email blast (via Mailchimp) by the 7th day of each month.
• Clean and reconcile email lists monthly, ensuring all bounced or outdated contacts are updated or removed from the CRM.
• Follow up within 1 business day on leads who clicked or opened emailsQualification RequirementsWhat Success Looks Like
• Outbound phone dial/calls made
• A full and active sales calendar for the Sales Department
• Consistent marketing cadence (blogs, posts, and e-blasts delivered on schedule)
• Steady increase in website traffic and lead conversion
• Clear communication and CRM accuracyNon-negotiable Skills & Requirements
• experienced with similar role and responsibilities
• 1-2 years appointment setting
• experience in lead generation
• manage to do inbound and outbound calls
• Can do social media content post/blogs