Brand & Strategy Specialist
Shopee
Date: 8 hours ago
City: Mandaluyong City
Contract type: Full time
- Develop and manage integrated brand campaigns across media (e.g. TV, Online), ensuring strategic alignment with brand positioning and business goals.
- Collaborate with internal teams and external partners to ensure on-time, high-quality delivery of campaign assets and requirements.
- Oversee celebrity and KOL partnerships, including contracting, scheduling, and performance tracking.
- Track campaign performance data and competitor activity for insights to improve future executions.
- End-to-end fulfilment of legal, procurement, and finance requirements for campaign activities including compliance with ASC and DTI regulations.
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