Brand Marketing Lead
Shopee
Date: 15 hours ago
City: Manila
Contract type: Full time
About The Team
We are seeking a strategic Brand Marketing Lead who will drive the development and execution of communication strategies aligned with overall company objectives. This role will be responsible for ensuring brand consistency across all platforms, leading multi-channel advertising campaigns, and managing influencer and media partnerships. The ideal candidate will also oversee PR initiatives related to marketing projects, build strong relationships with local media, and provide data-driven insights to optimize campaign performance
Job Description
We are seeking a strategic Brand Marketing Lead who will drive the development and execution of communication strategies aligned with overall company objectives. This role will be responsible for ensuring brand consistency across all platforms, leading multi-channel advertising campaigns, and managing influencer and media partnerships. The ideal candidate will also oversee PR initiatives related to marketing projects, build strong relationships with local media, and provide data-driven insights to optimize campaign performance
Job Description
- Lead in the creation and implementation of communication strategies aligned with overall company objectives.
- Develop and maintain communication frameworks that ensure consistency across all platforms and campaigns.
- Lead the strategy and execution of advertising campaigns across various platforms, ensuring alignment with brand objectives and communication goals.
- Oversee Public Relations campaigns related to the projects of the Marketing team.
- Negotiate and manage collaborations with influencers, celebrities, and other key partners to amplify brand messaging.
- Develop strong relationships with local media networks.
- Measure and analyze the effectiveness of advertising campaigns, providing recommendations for optimization
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
- Minimum 7 years of experience in strategic communications, advertising, or brand management.
- Proven experience leading integrated advertising campaigns across multiple platforms.
- Demonstrated success in managing influencer and brand endorsement campaigns.
- Strong background in offline marketing campaigns, including media buying and public relations.
- Solid project management skills with the ability to lead cross-functional initiatives.
- Analytical mindset with the ability to assess campaign performance and optimize strategy.
- Proactive, collaborative, and able to thrive in a fast-paced environment.
How to apply
To apply for this job you need to authorize on our website. If you don't have an account yet, please register.
Post a resumeSimilar jobs
Category Manager - Business Development
Shopee,
Manila
3 days ago
Job DescriptionCreate, implement and execute the business development/growth strategy for the product category.Developing online merchandising and promotion proposals to achieve sales targets.Retain and optimize key account relationships to drive overall sales volumes. This can be done by ensuring pricing competitiveness, assortment, stock availability of key merchants within the category.Manage a team of Sales and Key Account Managers to help grow...
Seller Operations – Reports and Analytics
Shopee,
Manila
5 days ago
Job DescriptionGenerate data for deep understanding of business/operations performanceSegment and deep dive into pain points of seller/listing types and identify drivers of operational issues from big sets of dataExhibit advanced data analytics to devise effective detection strategies to identify problematic listings and violations to mitigate risk and ensure good user experiencePerform statistical analysis to identify patterns/behavior of sellers and listingsDevelop...
Human Resources Business Partner
LVMH,
Manila
1 week ago
Founded in 1837 in New York City, Tiffany & Co. is one of the world’s most storied luxury designed houses recognized globally for its innovative jewelry design, extraordinary craftmanship and unparalleled creativity. The brand’s legendary wit, optimism, and soaring New York energy inspires a dream that lies both inside and beyond the House’s treasured Blue Boxes. Today, the Maison has...
