Brand Marketing – Celebrity & KOL Management

Shopee


Date: 13 hours ago
City: Manila
Contract type: Full time
Job Description

We are looking for a highly driven and culturally attuned Celebrity and KOL Manager who will lead the planning and execution of Shopee’s celebrity and top-tier influencer (KOL) initiatives. The ideal candidate will have strong industry relationships, a sharp understanding of Filipino pop culture, and proven experience in talent negotiations, campaign execution, strategy development, and performance analysis.

Key Responsibilities

  • Lead end-to-end implementation of monthly KOL campaigns across brand marketing initiatives.
  • Develop and implement KOL strategies that align with campaign objectives, platform behavior, and audience interests.
  • Analyze performance data (impressions, engagement, CPM, CPR, etc.) to improve future KOL activation strategies and identify high-performing content formats.
  • Negotiate rates and finalize contracts with celebrities, talent managers, and KOLs.
  • Create clear and compelling campaign briefs for talents, aligned with marketing objectives.
  • Coordinate closely with internal teams (brand, creatives, risk assessment, legal, community) and external partners (talent agencies, production houses, and other suppliers) to ensure smooth execution of deliverables.
  • Strategize and develop initiatives to strengthen relationships with top celebrities and local talent agencies.
  • Actively monitor and identify trending personalities, entertainment formats, and emerging influencers across platforms such as TikTok, Meta, and mainstream media.
  • Provide strategic recommendations on personality-brand fit and support integration of celebrities/KOLs in brand campaigns.
  • Stay updated on local pop culture and entertainment trends that can be leveraged for brand initiatives.

Requirements

  • Bachelor’s degree, preferably in Marketing, Communications, or related fields.
  • Minimum of 5 years of experience in celebrity, talent, or KOL management.
  • Strong ability to craft effective KOL strategies tailored to different campaign needs.
  • Ability to interpret campaign data and derive actionable insights to enhance performance.
  • Deep understanding of the Philippine media, entertainment, and influencer landscape.
  • Strong network and background in talent and influencer negotiations.
  • Excellent written and verbal communication and presentation skills.
  • Strong problem-solving and project management capabilities.
  • Self-starter, highly organized, and team-oriented.
  • Culturally in tune with Filipino consumer behavior and familiar with popular and emerging public figures.

How to apply

To apply for this job you need to authorize on our website. If you don't have an account yet, please register.

Post a resume

Similar jobs

IT PROJECTS VENDOR MANAGEMENT OFFICER

Bank of the Philippine Islands (BPI), Manila
5 days ago
Job SummaryThe IT Project Vendor Management (ITPVM) Officer is responsible for the strategic sourcing, selection, contract management, and delivery performance monitoring of IT vendors across strategically significant IT projects, as well as the potential to manage two additional medium-sized projects simultaneously. This highly dynamic role demands exceptional skills in prioritization, time management, and the development of effective work strategies to...

Financial Reporting Specialist - Finance

Shopee, Manila
1 week ago
Job DescriptionPrepare financial analysis for balance sheet and profit & loss accounts on monthlyPrepare the group reporting submission on monthly basisResponsible for external audit processPrepare the financial disclosure for audited financial statementsTo ensure and monitor that all financial records are fairly presented without any significant misstatementTo ensure the adequacy of provision for Financial AssetsRequirementsBachelor’s Degree in Accountancy2-5 years’ experience working...

Regulatory Operations Analyst - EMEA

Macquarie Group, Manila
1 week ago
Join our Regulatory Operations Team, which is responsible for the on-going management and administration of global derivative transactions across all businesses which are cleared or reportable from pre-settlement to termination across the EMEA region.While Macquarie offers hybrid working for many of our roles, this role does require 3 days a week in our office location.At Macquarie, our advantage is bringing...