Brand Manager, Essentiale, ASEA

Position: Brand Manager, Essentiale, ASEA

• Reporting to: Zone Brand Lead ASEA, Essentiale, Buscopan, Phosphalugel
• Location: PH / Taguig City
  
  

Opella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market.

We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet.

That’s why we want to make self-care as simple as it should be by being consumer-led always, with science at our core.

Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands.

This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers.

We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification.

Join us on our mission. Health. In your hands.

Role Overview

Brand Performance

• Own brand P&L of local markets and drive profitability
• Define brand ambition in long-term. Drive market share gain and brand consideration.
• Drive brand love, brand health and brand imagery
• Provides input on brand budgeting (esp. net sales & A&P allocation) and performance KPIs
• Tracks monthly performance at country level and set-up corrective action plan if required
• Participated in local monthly IBP (S&OP) cycle to ensure gatekeep our brand performance
  
  

Brand Strategy

• Defines the brand strategic pillars and business objectives of Global Brand – Essentiale/ Buscopan based on local consumers, shoppers and HCPs insights
• Understand the consumer, shopper and HCP journey and define the leveraging points to influence brand choices
• Defines local shopper strategy, the right channel segmentations, shopper activations and messages.
• Defines country demand & provide competitive intelligent. Define the key winning edges of our brand vs. competitions.
  
  

Brand Management

• Contributes to brand campaign strategy, then localizes based on country specificities and manages campaign execution at country level
• Localizes brand assets and content to ensure it taps local insights [where applicable]
• Executes brand plan & budget, esp. by designing winning adaptation of priority initiatives in local markets, based on local consumer & shopper insights
  
  

About The Brand Manager

• A BRAND BUILDER in essence. Obsessed in driving brand love.
• Preferred if with doctor, pharmacist marketing experience
• CONSUMER 1st mindset and approach.
• Champion of CREATIVITY across all brand building and business plans and activities.
• Knowledgeable and driver of E2E, digital 1st Consumer and Customer experiences.
• Avid user of DATA and believer in forward looking analytics.
• Goes beyond Marketing, understands how to successfully build and manage a BUSINESS.
• An INNOVATOR at heart
• Cross-functional hard & soft LEADERSHIP skills
  
  

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!