Brand Activation Manager

About Ogilvy

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.

About Ogilvy

Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact, and we are committed to attracting, growing, and retaining the best talent in the industry.

About The Role

• Front-Line Brand Activation Manager will:
• Lead transcreation, localization and real-time amplification of IMX campaigns within the region, working directly with agencies partners across ATL & BTL.
• Support agreed annual plan through execution of BTL marketing programs inclusive of shopper/POSM, experiential, sampling and consumer promotions.
• Execute elements of IMX as agreed with the Marketing Manager eg. Radio partnerships, KOL, Outdoor
• Lead implementation of agreed on-pack activation, consulting with Design Lead and Design Implementation agency
• Input into End-2-End consumer & shopper engagement strategy and identify region specific engagement opportunities
• Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers.
• Ensure all consumer facing materials are approved in a timely manner by the Brand Director, Marketing Director and local approval process.
  

Experience

What You’ll Do

• Brand activation (5-10 years) but not limited to execution of samplings, events, KOL campaigns, transcreation of communication materials - can be on industry side or in account management in an agency
• Experience working in cross-functional and cross-geographical teams is preferred
  
  

Work Focus

• Ability to independently execute brand programs
• Ability to identify needs for campaign localization or customization as necessary
• Ability to provide region specific input on marketing plans (e.g. consumer / shopper insights)
• Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers
  
  

Communication Focus

• Role will require frequent communication with Cluster Frontline Marketing Lead, OU category, other frontline teams, OU IMX and on occasion with C&CL teams.
• Role will also interact regularly with external agencies and occasionally with our Bottler.
  
  

What You’ll Need

• Marketing activation/execution
• POS and Experiential marketing
• Relationship management (with external stakeholders)
• Team player
• Growth-oriented thinking
• Market dynamics in franchise unit
• Consumer insights
• Business/Commercial acumen
  
  

How We’ll Support You

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

We believe in building powerful teams with purpose. This means hiring and nurturing talent across all races, ethnicities, religions, abilities, sexual orientation, and gender identities – and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

Equal Opportunity Employer. Ogilvy considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants from the United States can learn more about their rights by viewing the federal "Know Your Rights" and Pay Transparency posters by clicking here.

If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at [email protected]. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.