(Beauty FMCG) Marketing Strategist

About the Company

Our client is an innovative leader in the skincare industry, renowned for combining the wisdom of natural ingredients with the precision of scientific research to deliver high-quality skincare products. Established in 2023, the company is built on the foundation of revolutionizing the skincare industry through a marriage of nature and science, with an unwavering commitment to creating products that are both effective and environmentally friendly.



Our product range is rooted in scientific discovery and informed by nature, aimed at addressing various skin concerns, from anti-aging to hydration and overall skin health. The company's dedicated team of skilled researchers, dermatologists, and product development specialists work tirelessly to ensure that every product we create is of the highest quality, safe for all skin types, and delivers on its promise.



Our client is not just about creating groundbreaking skincare products; it's about embracing the beauty of science and nature, and delivering that directly to the consumer. Our philosophy centers around transparency, integrity, and sustainability, which manifests in our commitment to ethical sourcing, sustainable packaging, and our pledge to avoid testing on animals. As we continue to grow and evolve, we remain dedicated to our core values and to our mission of transforming skincare routines around the world into a harmonious synergy of science and nature.

We are looking for a creative and driven Marketing Strategist to enhance our influencer and brand marketing efforts, particularly in the beauty and skincare sector. The successful candidate will be responsible for identifying potential influencers, developing comprehensive marketing strategies, and overseeing campaigns from start to finish.

Key Responsibilities:

• Influencer Identification: Research and identify influencers and content creators aligned with our brand, audience, and marketing goals.
• Campaign Strategy: Design influencer marketing strategies that align with product launches and promotional campaigns.
• Content Collaboration: Partner with influencers to develop engaging content such as sponsored posts, tutorials, and product placements.
• Campaign Management: Handle all aspects of influencer campaigns, including briefings, contract negotiations, timelines, and deliverables.
• Performance Tracking: Monitor the success of influencer campaigns, analyzing key metrics like reach, engagement, and conversions.
• Budget Management: Oversee influencer marketing budgets, optimizing spend to maximize ROI and meet objectives.

Minimum Qualifications:

• Willing to work at Pasay City.
• 1-2 years of experience in Brand Marketing, Influencer Marketing, KOL Specialist, Digital Marketing, or a similar role.
• Bachelor's degree in Brand Communication or a related field.
• Fluent in English, both verbal and written.
• Experience in beauty or skincare brand promotion is preferred.
• Strong knowledge of marketing trends and best practices.

Ideal Candidate Profile:

• Excellent communication skills, fluent in English.
• Analytical, quick-thinking, and results-oriented.
• Knowledgeable about the beauty industry in the Philippines.
• Familiarity with influencer (KOL) marketing, from identifying suitable influencers to managing campaign briefs and content.