B2B Marketing Expert (LinkedIn)

Job description

We are seeking a growth-focused B2B MARKETING EXPERT with high-level knowledge on LinkedIn to join one of our valued clients’ Marketing Team;

WEM No-Code is not your ordinary software development company – they build AI-boosted enterprise applications using a No-Code platform. Join now and work with an innovative team based in The Philippines and The Netherlands!

This is a full-time position, office-based (Metro Cebu), and on a mid-shift schedule (3:00 PM-12:00 AM).

Why join us?

✓ Comprehensive Healthcare Insurance for you with 1 free dependent on your day one!

✓ Paid Leaves and enjoy Philippine Holidays.

✓ In-house Fitness and Wellness Programs.

✓ Mental health assistance with licensed practitioners.

✓ Be part of an international team of smart and passionate colleagues.

✓ Unlock new opportunities for professional development and advancement.

ABOUT THE ROLE

In this role, you will be responsible for developing and executing LinkedIn-focused marketing strategies to generate qualified leads, boost brand visibility, and foster engagement with our target B2B audience. You will work closely with cross-functional teams, using LinkedIn’s tools and analytics to create campaigns that resonate with our audience and meet our business objectives.

RESPONSIBILITIES

1. LinkedIn Marketing Strategy Development

• Design and implement LinkedIn-centric B2B marketing strategies that align with our broader business and sales goals.
• Identify and engage with target audience segments, crafting tailored messaging to maximize reach and engagement.

2. Content Creation and Management

• Develop and oversee the production of high-quality LinkedIn content, including posts, articles, thought leadership pieces, and multimedia content.
• Ensure content aligns with brand voice, showcases our expertise, and adds value for our audience.

3. Campaign Planning and Execution

• Manage end-to-end LinkedIn campaigns, from ideation through execution and analysis.
• Run targeted LinkedIn ad campaigns and sponsored posts to drive engagement, lead generation, and conversions.

4. Lead Generation and Nurturing

• Use LinkedIn’s tools to capture and nurture leads, collaborating with sales to ensure qualified lead handoff.
• Build and refine LinkedIn Sales Navigator and other lead-gen processes to identify, track, and engage high potential prospects.

5. Analytics and Performance Tracking

• Monitor and analyze LinkedIn campaign performance and engagement metrics, providing regular reports to key stakeholders.
• Optimize campaigns based on data insights to continually improve ROI and audience engagement.

6. Community Management and Engagement

• Actively engage with followers, respond to comments, and build relationships with influencers, partners, and prospects on LinkedIn.
• Participate in LinkedIn groups and discussions relevant to our industry to increase brand visibility and credibility.

QUALIFICATIONS AND REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3-5+ years of B2B marketing experience with a focus on LinkedIn strategies. • Proven track record of managing LinkedIn ad campaigns, including targeting, A/B testing, and budget management.
• Strong understanding of LinkedIn Sales Navigator, LinkedIn Analytics, or other LinkedIn tools for B2B marketing.
• Excellent content creation skills, with experience in crafting engaging and professional LinkedIn posts and articles.
• Analytical mindset with a passion for leveraging data to optimize campaigns and drive measurable results.
• Exceptional communication and interpersonal skills to engage with audiences effectively and work cross functionally with sales, content, and design teams.

WHY YOU SHOULD JOIN US

BSA Solutions, Inc. emphasizes in:

• Providing you with competitive compensation and benefits that exceed market standards and the Labor Law.
• Ensuring your health and well-being with a comprehensive and generous HMO benefits package for you and one dependent from the start date, a 24/7 employee assistance program, mental health assistance with licensed practitioners, and in-house fitness and wellness programs.
• Encouraging you to take ownership of your choices and be accountable for your personal growth, happiness, and success.
• Challenging your status quo, pushing your boundaries for you to embrace your potential and pursue greatness.
• Building supportive and inclusive communities that inspire and uplift each other, fostering a sense of belonging and connection among its employees and the wider local communities.
• Encouraging you to be authentic, be true to yourself, embrace your uniqueness, and live a fulfilling and purpose driven life.
• Promoting a growth mindset and a commitment to lifelong learning and encouraging you to seek knowledge, explore new experiences, and embrace challenges as opportunities for personal and professional development.
• Encourages you to appreciate each moment and find balance in your lives, being fully present in the moment, cultivating mindfulness, and finding joy in the present.
• Encouraging you to set clear intentions, align your actions with your values, and make conscious choices that contribute to your overall well-being and happiness.

Join us and connect and collaborate with bright minds. Be part of a culture of equity, diversity, and inclusion, where you can showcase your unique talents and expertise to create successful outcomes for you, the client, and the company. All qualified applicants will receive consideration for employment without regard to gender, gender identity/orientation, race, colour, religion, origin, or other characteristics.